Do you have experience in marketing email campaigns? We're seeking a Salesforce Marketing Cloud Manager to join our team and work with our internal partners, to develop, execute and continuously improve performance of consumer and B2B programs. We are looking for a candidate that has experience in optimizing email channels through data-driven strategies, A/B testing, ongoing performance assessment, and implementing strategies to organically grow MSK's eSubscriber base.
Supply to marketing and communications planning processes, bring significant database-marketing experience, and provide flawless execution of a growing campaign operation on various platforms.
Keep abreast of CRM and campaign standard methodologies, new Salesforce/Marketing Cloud features, and help drive adoption across MSK.
Lead customer's email campaign calendar to ensure that regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
Define target audience based on agreed selection criteria or business rules for segmentation
Supervise the campaign post-deployment to validate completion and communicate accordingly to the Customer
Run QA/QC of content and journeys, and where relevant coordinate fulfillment with communications owners
Suggest email template and/or landing page usage when requested, modify existing templates and/or landing pages when vital and work on new digital designs with the in-house Creative Marketing agency when appropriate
Maintain digital email and landing page archive libraries by individual marketing program and/or campaign.
Experience communication across cross-functional teams and fully understands salesforce marking cloud as a user and developer
Executed and or developed campaigns/landing pages within Salesforce Marketing Cloud, including set-up, maintenance and optimization
Handled QA expectations like A/B testing and performance assessments to ensure quality control
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.