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AVP, MarTech Platform Manager
Overall Job Purpose: Manage and operationalise key MarTech and personalisation platforms across OCBC Group - working in conjunction with key business user groups to understand emerging needs and use cases Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where MarTech can create value. Implement MarTech platforms effectively, integrating with technologies such as CDP, data lake, marketing automation and recommendation engine. Roles & Responsibilities: Operationalise MarTech stack Maintain the MarTech stack to ensure effective data driven, personalized messages can be delivered and tracked ac


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