Target is one of the world’s most recognized brands and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Roundel is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. Focus for this role will be on insights and analysis. You will partner with cross-functional peers to ensure proper execution and alignment to media, business strategy, and objective.
As a Roundel Reporting, Insights & Analytics Analyst, you’ll tell the story of our marketing strategies in partnership with some of the world’s most recognized brands. Working holistically at both the account and brand level, you will lead analytics of digital media campaigns. As these opportunities are identified, you will manage the end-to-end reporting processes, including reviewing and being accountable for measurement plans, partnering with cross-functional teams to understand and adhere to various media specs across channels. As a critical thought partner internally, you will be relied upon to be a data and reporting expert supporting merchandising and marketing priorities for your assigned category. This position reports to the Senior Manager, Reporting, Insights & Analytics. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Four-year degree or equivalent experience
1-3 years of relevant experience
Strong analytical skills and ability to judge and quantify results of advertising and know how to present recommendations
Ability to synthesize datasets to build a compelling story In-depth understanding of the digital marketplace
Methodical, well-organized, and detail-oriented
Genuine curiosity with how things work; motivated, self-starter
Excellent written and verbal communication skills
Advanced knowledge of Microsoft Excel and PowerPoint
Experience with data visualization tools (Domo, Data Studio, Tableau)
Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.