Portland Youth Philharmonic (PYP), America’s first youth orchestra, seeks a creative and strategic marketing professional to join our team as Marketing & Communications Director (MCD). The MCD is responsible for developing and implementing a comprehensive communications and institutional marketing plan to promote PYP’s education programs and public performances. They build brand awareness through outreach, publications, communications, and marketing. They take ownership of PYP’s earned revenue goals through concert tickets, tuition, program ads, and merchandise. The MCD is the point of contact for all PYP’s media relations and oversees all digital outlets including but not limited to PYP’s website, social media platforms, and email distribution.
This position also serves as Front of House Manager at all PYP concerts, coordinating with the Operations team backstage on when the audience is fully seated prior to performances and at the end of intermission. The MCD attends meetings of the Board of Directors and relevant committees, taking place approximately once a month.
PRIMARY TASKS AND AREAS OF RESPONSIBILITY
Marketing and Communications
In consultation and collaboration with the executive director, develop and implement strategic annual marketing and communications plans
Work closely with the executive director to generate annual expense/revenue budgets, determine income goals for all concerts, and monitor expenses throughout the year
Manage timelines and content development for all promotional campaigns
Oversee the development, distribution, and maintenance of all print and electronic communications and publications, including brochures, concert program books, posters, fliers, emails, website, social media, etc.
Solicit advertisements in concert program books to meet annual revenue goals
Regularly analyze and maximize the use of all communications channels; use PYP’s customer relationship management software to analyze concert patron behavior and develop future promotional strategies
Proactively develop relationships with and serve as point of contact for print, television, radio, web, and social media outlets; purchase ad placements and negotiate media sponsorships, as appropriate
Collaborate with other organizations with similar missions and target audiences in cooperative marketing, advertising, partnerships, and trade agreements
Develop and maintain PYP’s style guide and ensure that all institutional materials are consistently branded
Maintain a digital asset library of photos, videos, logos, and other graphics
Work closely with contractors in graphic design, website development, photography, and videography
Evaluate concert patron experience through surveys, focus groups, or other tools; conduct market research and test campaigns in order to increase ticket sales
Engage with the Board of Directors, committee volunteers, musicians and parents to serve as ambassadors of PYP
Work closely with executive director to test ideas and special initiatives for building audiences and/or increasing program participation
Front of House Management
Attend all performances
Design and implement an attractive and engaging lobby experience for concert patrons
Assist the Box Office Manager with ticket sales, will call, or other duties as needed
Serve as main line of communication with Operations Director to coordinate concert start time
Create branded merchandise and develop a sales plan to meet annual revenue goals
Archive press clippings and historical artifacts
Establish and nurture relationships with stakeholders, especially PYP families and alumni
Attend PYP events and relevant community events as a representative of the organization
Attend weekly staff meetings, board and committee meetings, and trainings as appropriate
Participate in professional development activities
Other duties as assigned by the Executive Director
Working conditions & accessibility: The Marketing & Communications Director primarily works at a computer during standard business hours. There is flexibility to work from home and in the office. This position attends most PYP concerts and special events (evenings and weekends), and occasionally attends local networking or civic events in the community as a representative of PYP. Must be able to lift approximately 25 pounds, and carry items such as boxes, packages of food, tables, or chairs over a short distance. PYP’s office is business casual, dog friendly, and donut friendly. Our office is ADA accessible and on the ground floor. We are located on SW Barbur Blvd right on the #12 bus line. Ample free parking is available on site.
Please email a cover letter and resume (both PDF format) to PYPjobs@portlandyouthphil.orgwith “Application – PYP Marketing Director” in the subject line. No phone calls please. Applications will be accepted until the position is filled. Please apply by September 30, 2021 for best consideration.
PYP is committed to recruiting and retaining diverse staff, faculty, and musicians. We seek candidates whose work furthers diversity and who bring to PYP varied experiences, perspectives and backgrounds.
Portland Youth Philharmonic is an equal opportunity employer and does not discriminate in its hiring and employment practices against any applicant because of gender, color, creed, age, national origin, religion, political affiliation, marital status, mental or physical disability, sexual orientation, or any other basis protected by local, state, or federal law.
PYP is committed to being a welcoming and safe community for young musicians and their families of all cultures, races, religions, genders, sexual orientations, and circumstances.
At least 3 years of professional experience in marketing and/or communications, preferably for a nonprofit, arts organization, youth program, or educational institution, with a track record of achieving ticket sales or other earned income goals.
Ability to think strategically, to see the long-term “big picture” while also staying in touch with the day-to-day details
Very organized with the ability to juggle multiple projects and deadlines; good time management skills are essential; project management experience required
Excellent writing and proof-reading skills
An understanding of design elements and awareness of trends in current graphic design for youth programs
Ability to analyze data and use that data to drive decision making
Ability to budget and calculate figures and amounts, such as discounts, etc.
Experience with customer relationship management software, ticketing platforms, or other databases; experience with Salesforce or PatronManager is a big plus
Experience in customer service and/or sales; ability to engage with parents, volunteers, donors, and patrons from a variety of backgrounds in a variety of settings.
The ability to maintain an upbeat, positive attitude when facing problems; creativity in finding solutions;
Collaborative nature and excellent interpersonal skills; ability to work with a variety of personalities to accomplish projects as a team, while also being self-motivated and independent
Proficiency with Microsoft Office, especially Word, Excel, and Outlook
Experience with design and video editing software is beneficial
Willingness to learn other computer applications proficiently
General knowledge of and/or enthusiasm for orchestral music, youth music education, and the performing arts
Availability on select weekends and evenings during concerts and special events; office hours are 9:00 AM-5:00 PM, Monday through Friday. Our annual Concert-at-Christmas on December 26 from 2:00-10:30 PM is a requirement for this position.
Valid driver license and access to a reliable vehicle
PYP, founded in 1924, consists of four large ensembles: String Ensemble for string musicians, Wind Ensemble for wind, brass, and percussion players, Percussion Ensemble, Conservatory Orchestra for intermediate players, and the Portland Youth Philharmonic, or the Philharmonic Orchestra (PYP), for the most advanced students. Camerata PYP is a chamber orchestra comprised of PYP musicians concurrently enrolled in one of the other large ensembles. PYP also incorporates music theory instruction into rehearsals, has a chamber music program, free bass classes and wind/brass workshops open to the public, a coaching program for low-income middle school band programs, a Peer Mentor program offering low-cost private lessons, and master classes. The Philharmonic Orchestra annually performs a series of four concerts at the Arlene Schnitzer Concert Hall; all ensembles perform concerts throughout the season at venues in the greater Portland metro area. Learn more about PYP at portlandyouthphil.org.