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Digital Insights & Analytics Manager
Digital Insights & Analytics Manager ensures that Dana-Farber Cancer Institute is maximizing its online footprint while creating a positive, memorable experience for website users. Help support broader awareness of the Institute???s clinical care, research, marketing and fundraising activities online. The Manager of Digital Insights and Analytics will be an integral part of Dana-Farber???s ambitious communications and marketing efforts. They will have major responsibility for developing digital strategies that support department and Institute goals through the use of digital analytics, report automation, and continual A/B testing and iteration.Drawing on data, they will create protocols for new digital content, provide direction for website redesigns, give guidance on paid d


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