Marketing and Outreach Specialist Marketing Specialist 2
Job Code: 4893
Job Grade: I
FTE: 100%, Exempt
Stanford's Online High School is an accredited, diploma-offering, highly selective independent high school, offering courses for grades 7-12. The mission of Stanford Online High School is to create a worldwide learning community of diverse, intellectually passionate students and teachers. Through vibrant seminars, the rigorous curriculum challenges students to reason analytically, think creatively, and argue critically. Beyond the classroom, collaborative extracurricular activities cultivate lasting relationships among students and teachers. The school's supportive environment fosters independence, strength of character, and a lifelong pursuit of knowledge.
Stanford Online High School is also the new home of Stanford Pre-Collegiate Studies (SPCS), which provides a diverse array of academic enrichment programs (known as a group as outreach programs) that take place mostly in the summer but also throughout the academic year. Held primarily online, SPCS programs serve intellectually curious pre-college students from around the world.
One of two Marketing and Outreach Specialists reporting to the Director of Admissions and Financial Aid, this Marketing and Outreach Specialist develops, coordinates, and implements marketing initiatives and communication efforts to meet objectives particularly for the Stanford Pre-Collegiate Studies outreach programs. Assistance with marketing and communication efforts for Stanford Online High School will be a secondary function of this role.
**Please note that the Stanford Online High School and Stanford Pre-Collegiate Studies offices are located at the Stanford Redwood City Campus, however currently, all staff are required to temporarily work from home, due to the county health & safety restrictions. The ideal candidate will be expected to work onsite for critical marketing events several times per year, with the possibility of remote or hybrid work options available for the remainder of the year, subject to operational need.**
Your responsibilities include:
Develop and execute marketing plans for all of the following programs: Pre-Collegiate Summer Institutes, Stanford Summer Humanities Institute, Stanford University Mathematics Camp, Stanford Medical Youth Science Program, Math Circle, University-Level Online Math and Physics. Manage marketing plans to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Manage vendors/consultants. Solicit quotes and demonstrations when searching for new vendors.
Recommend and execute marketing strategies to increase applicants from target populations, and to generally reach diverse, intellectually curious, pre-college students.
Analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Draft communication for prospective students and current students.
Implement integrated marketing communications and brand strategy, across a variety of communication methods, including website, email, social media, and advertisements.
Formulate communication guidelines for the organization and ensure that all marketing and communications materials are compliant with University guidelines and regulations.
Write and manage multiple drip email campaigns in Slate.
Oversee design and production of marketing materials from inception to deployment.
Plan and execute events to support marketing objectives.
Organize photography and videography for program promotion.
Design advertisements and brochures.
Manage project/program budget(s), and coordinate invoice processing.
Manage and update multiple websites.
Maintain social media presence for the outreach programs.
Manage relationships with partner organizations. Work with organizations to reach prospective students that match outreach program target populations.
Proofread materials for a variety of purposes.
Other duties as assigned.
To be successful in this position, you will bring:
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Significant facility with photo editing, and the Adobe Creative suite of programs, particularly InDesign
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels, including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication, and presentation skills.
In addition, preferred requirements include:
Experience with graphic design
Facility with photography/videography
Experience marketing to parents and students in the K-12 age range
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
Occasional work on evenings and weekends.
Why Stanford is for You
Imagine a world with limitless connections and access to knowledge. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perksempower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
We invite you to apply for this position by clicking on the Apply for Job button. To be considered, please submit a cover letter and resume along with your online application.
*Note: The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
*Visa sponsorship is not available for this position. All candidates must be eligible to work in the U.S.
*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
**The ideal candidate will be expected to work onsite for critical marketing events several times per year, with the possibility of remote or hybrid work options available for the remainder of the year, subject to operational need.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.