Associate Director of Advancement Marketing and Communications
Location: Waterville, Maine
Type: Full Time
Preferred Education: 4 Year Degree
Pay Rate Type:
College Advancement Full-Time, Exempt, Salaried, Administrative Staff Appointment
Colby is seeking an associate director of advancement marketing and communications to join Colby’s growing Advancement Communications and Engagement group. Reporting to the senior associate director of advancement communications, the associate director will collaborate across all areas of advancement to help conceptualize and implement a comprehensive, strategic advancement communications program in support of Colby's engagement and philanthropic efforts, including an ambitious $750M campaign. This position will manage an assistant director of advancement marketing and communications.
The associate director will have the ability to craft compelling, innovative content and proactively develop and implement proactive multi-channel marketing plans to drive results in a fast-paced and frequently changing environment. The successful candidate will have a facility with best practices and tools, particularly for direct marketing, as well as an eye to evolving technologies and disruptive trends.
This is an exciting and defining moment in Colby’s history, and the position offers a unique opportunity to be part of a transformational campaign and a growing team. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Directly supervise an assistant director of advancement marketing and communications
Conceptualize and generate strategic, targeted content for a variety of audience cohorts about key College fundraising and engagement initiatives for mass and custom audiences (e.g., segmented annual fund mail and email appeals, digital and social content, campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event collateral, etc.)
In partnership with colleagues, develop strategic advancement communications plans annually and for specific projects
Independently and proactively manage a variety of digital and print projects, including developing and maintaining schedules, coordinating with colleagues and partners who contribute to the project, and working with outside vendors
Utilize email marketing and event registration tools; assist colleagues with these tools
Coordinate closely with internal and external designers to conceptualize digital and print collateral that is cohesive with Advancement branding and aligned with College branding guidelines
Use WordPress to build out and maintain campaign related websites including darenorthward.colby.edu, truenorth.colby.edu, and colby.edu/alumni
Use analytics to make data-driven decisions about content, platform, segments, and cadence
As requested, represent the Communications and Engagement department in meetings with internal and external fundraising clients, including staff, alumni, and students, as well as in meetings with members of the media
Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
Bachelor’s degree or the equivalent in education and experience; advanced coursework in marketing, communications, journalism, or related field a plus
Minimum of 3–5 years of experience in marketing, communications, journalism, or a related field required
Supervisory experience preferred
Experience writing for multiple platforms including print, email, web, and social media; experience with email and print appeals and campaigns required
Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, plus Google Suite
Experience with fundraising software such as GiveCampus and Raiser's Edge is a plus
Digital marketing project management and tactical execution experience required, including the use of web content management systems, email marketing tools, and social media tools
Excellent organizational and proven project management skills required; attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team oriented environment required
Excellent grammar, interpersonal, verbal, and written communication skills, and meticulous attention to detail
Strong aptitude for collaborating and creating with others
Must be able to work additional hours during busy periods, including evenings and weekends
Ability to make an impact through work as a member of a team and diverse community
Appreciation of Colby’s mission and the ability to effectively communicate it
Reporting to the senior associate director of advancement communications, the associate director will have direct contact with the senior director of advancement communications and engagement and the senior associate director of marketing analytics. This position will regularly collaborate with team members across the Division of College Advancement, particularly members of the Colby Fund annual giving team, as well as interact with key donors, alumni, parents, faculty, staff, and students. This position will supervise an assistant director of marketing and communications.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial. Work outside of normal business hours is required.
Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 55 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 2,000 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences. In a period of fast-paced progress, Colby is building on its strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes the creation of innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics. Equal Opportunity/Affir...mative Action Employer: Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.For more information about the College, please visit our web site: www.colby.edu.