Business Title: Centennial Marketing Campaign Director
Employee Type: Admin. Professional (+) (Fixed Term)
Job Family: Administrative Professional - Not OT Eligible
COVID-19 Vaccine Information:
In accordance with Washington State Governor's Proclamation 21-14.1, as a condition of employment, all WSU employees must be fully vaccinated or have an approved medical/religious accommodation no later than October 18, 2021. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Vaccine or an approved accommodation for new employees will be verified no later than October 18, 2021. If the effective date of appointment is October 18, 2021 or later vaccine or approved accommodation status will be verified prior to first day of employment. Please reach out to Human Resource Services (HRS) at firstname.lastname@example.org or 509-335-4521 if you have questions regarding this.
Summary of Duties:
The Centennial Marketing Campaign Director develops and fulfills Northwest Public Broadcasting's (NWPB) external marketing strategy to address pre-, during and post-centennial opportunities to expand NWPB's audience, including donors, members and partners in collaboration with the NWPB fundraising team.
The campaign planning will include engaging members across NWPB's teams to create a comprehensive strategy that engages staff across departments. The campaign plan should include strategies and metrics for audience engagement as well as ways to promote the centennial in on-air segments/interstitials. The campaign plan will address: branding, positioning, messaging and image strategies, provide strategic support for external communications and develop audience relations projects and initiatives as required. The plan may also address: media relations, events and appearances, centennial specific website content development and management, social media development and management, electronic newsletters, press releases and Centennial reports to key stakeholders.
This position will help build weekly audience for on-air and online, deepen engagement with existing and new audiences, donors and key stakeholders, and provide a comprehensive marketing plan to help reach organizations objectives.
A Bachelor's degree in marketing, public relations, communications or related field AND three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
Strong verbal and written communication skills.
Knowledge of AP style, and the rules of English grammar and usage.
Experience with MS Office. Experience with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop, AfterEffects/Premiere, etc.).
Monthly Salary: Commensurate with qualifications and experience. FTE: 100% Permanent/Temporary: Temporary
Background Check: This position has been designated by the department to require a background check.
Posting Close Date: Applicants must submit their completed application by Sunday, October 3, 2021 at 11:59 p.m. Application Instructions: Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Applicants are required to include contact information for professional references within the application. Required Documents:
1) Resume 2) Cover letter
Time Type: Full time
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or email@example.com.
Founded in 1890 in Pullman, Washington State University (WSU) is Washington’s land-grant university with an overarching mission of improving the quality of life for all citizens – locally, nationally, and globally. WSU is committed to innovation and excellence in research and scholarship. WSU has a current enrollment of over 30,000 undergraduate, graduate, and professional students and approximately 6,000 faculty and staff at its five campuses (Pullman, Spokane, Tri-Cities, Vancouver, and Everett), as well as its numerous other locations across the State of Washington and online through its Global Campus.
U.S. News & World Report's 2016 "America's Best Colleges" rankings place WSU in the top 75 public national universities. WSU was one of only three Northwest universities to be placed in the top two tiers, along with the University of Washington and the University of Oregon. WSU is ranked as a "highest research activity" institution by the Carnegie Foundation and is in the top 12 percent of research universities as reported by the National Science Foundation. Also, WSU was recognized by the Carnegie Foundation for the Advancement of Teaching for its engagement activities with i...ts Community Engagement Classification.
WSU employs approximately 6,000 faculty and professional staff and the University deeply values diversity among its faculty, students, and staff. WSU students represent diverse social, economic, and ethnic backgrounds: approximately 10 percent of WSU students hail from outside the state of Washington, and approximately 6.8 percent are international students. WSU annually awards more than $280 million in scholarships and financial aid to approximately 17,000 undergraduate students.