OFFICIAL TITLE: Staff Associate of Web & Digital Communications
SUPERVISION RECEIVED: Assistant Director of Marketing, Web & Digital Communications
SUPERVISION EXERCISED: Student employees, as assigned.
General Statement of Duties: As part of the University's marketing team in the Office of Communications and Marketing, the Staff Associate of Web & Digital Communications is responsible for content creation for the University's social media, marketing communications, and digital campaigns. This position supports the day-to-day management of campaigns, works with the agencies/vendors, as well as supporting campaign analytics and reporting that aid in meeting the University's marketing and enrollment objectives.
This position is responsible for promoting/increasing public awareness of Worcester State University and monitoring/engaging with audiences and comments with the goal of bringing prospective students to the website for conversion into inquiries and applicants through digital campaign tactics. Relaying news, media and university stories in an imaginative way to keep audiences engaged is required.
The Staff Associate of Web & Digital Communications is responsible for supporting the department's web and digital projects and initiatives, updating website content, and assisting in coordinating an internship program to achieve marketing goals. Assisting with market research, addressing Communications & Marketing support tickets, coordinating projects, and ensuring the university's messages and visuals are consistent with brand standards are key responsibilities.
(E) = Essential
(E) Manages content development, creation, curation and promotion for the University's social media platforms to drive interaction, raise visibility and brand awareness. (E) Assists with enrollment management campaigns and works with the marketing staff on the conception, implementation, optimization, analysis, and reporting of digital campaigns for enrollment purposes. (E) Conducts web research and performance analytics of gathered data; works with Assistant Director for Marketing, Web & Digital Communications and makes suggestions and recommendations to ensure KPIs are being met. (E) Acts as primary social media community manager; monitors the University's online reputation and conversations across social media platforms and the web, and responds as needed, including evenings/weekends. (E) Creates digital graphics such as banners, custom images, icons, ads and photos for daily social media content, and campaigns. (E) Implements social media contests among the Worcester State community to increase engagement and to build a sense of school pride. (E) Acts as a coordinator of the Marketing Department's student intern program and social media street team. (E) Collaborates with marketing staff to support the Assistant Director for Marketing, Web & Digital Communications to create and implement an integrated digital marketing strategy to increase online traffic and campaign conversions. (E) Assists the Assistant Director for Marketing, Web & Digital Communications with updates to the website and student and faculty portal sites with approved content. (E) Selects and resizes images according to specifications for the website, marketing materials, and social media. (E) Creates appealing visual digital marketing materials by using aesthetic images that compliment the story and brand standards. (E) Researches trends in social media, website marketing and best practices, and competitor's materials and tactics. (E) Acts as an essential employee, during emergency and weather-related events, as a member of the Emergency Response Team, to ensure timely and accurate communication to campus constituencies. (E) Demonstrates civility and professional, customer-service oriented behavior, worthy of emulation by other staff and students. (E) Demonstrates civility and professional, customer-service oriented behavior, worthy of emulation by other staff and students. (E) Responsible for contributing to the WSU Strategic Plan. (E) Responsible for contributing to Equal Opportunity/Affirmative Action objectives. Performs other duties as assigned.
Worcester State University is an Affirmative Action/Equal Opportunity Employer which seeks to reflect the diversity of its community.
It is the policy of Worcester State University that all employees be vaccinated against COVID-19 before they begin employment. Proof of the COVID-19 vaccine is required of all individuals hired by WSU, to be verified after an offer of employment has been made, and as part of the background check process. Prospective employees may submit a request for exemption based on a religious and/or medical basis, to Human Resources.
The firm annual salary range for this full-time, exempt, benefited APA position is: $40,000 - $50,000.
All applicants must apply online at worcester.interviewexchange.com.
Expected documents for submission include a cover letter, resume, and a list of three professional references with contact information. Applicants must complete the National Student Clearinghouse Authorization form or submit the official transcript of highest degree.
All information that can be uploaded to one's e-account should be done so by the applicant; information which cannot may be faxed to 508-929-8169 or emailed to firstname.lastname@example.org, or may be sent to the following address:
Director of Affirmative Action & Equal Opportunity Worcester State University 486 Chandler Street Worcester, MA 01602-2597
WORCESTER STATE UNIVERSITY is a vibrant public university located in the residential west side of Worcester, Massachusetts, the second largest city in New England and home to 38,000 college students at more than a dozen colleges and universities. Situated on a compact 58-acre campus, the University offers 50 undergraduate and graduate academic programs to more than 6,400 students annually. The Princeton Review ranks us as one of the 75 "Best Value" public colleges in the country, as well as a "Best in the Northeast" college.