Digital Content Development and Optimization Manager
Location: Basking Ridge, New Jersey
Internal Number: 576065-1B
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
The Content Development and Optimization Manager will lead the content development strategies to drive sales and revenue on the Verizon Business Group’s customer self-service portal, My Business. Understanding and balancing the needs of the business and the digital audience, you’ll create a highly engaging digital user experience and to achieve our goals you will be responsible for establishing the online content strategy for promotional content in My Business including managing prioritization of work requests and development of content. You will determine how and where content is presented to our customers on the site driving to an optimal customer experience on every visit. You will also set up and establish A/B and Multivariate tests to determine content success for the optimized customer experience and driving sales and conversions. You will work with leads across the business including Go-to-market, CRM, product owners, GTS, and Legal.
Drive the online content optimization strategy for My Business including prioritization of work requests and determination on how that content is displayed on the site (such as Hero Banners, Promo cards, landing pages, etc.).
Draft personalized customer online content that is displayed in My Business utilizing Adobe Experience Manager (AEM); partner with the Design team and provide input on asset development.
Evaluate customer online journey and develop creative solutions on content presentation.
Understand the customer experience by customer size, vertical and user type to ensure the content served up is meaningful and beneficial.
Build, validate and execute multivariate tests via Adobe Target.
Analyze usability/customer experience and provide recommendations for improvements.
Conduct initial troubleshooting on integration issues.
Collaborate with on- and off-shore technical resources to support campaign development, feature releases and deployments.
Partner and coordinate with Go-to-Market and CRM teams on communication of new product and service launches that are displayed in My Business and lead those efforts.
Manage My Business content calendar.
Draft user stories in Jira when needed when GTS development is required.
Benchmark best-in-class websites to identify areas of opportunity; understand the competitive landscape to drive online sales.
What we’re looking for...
You’ll need to have:
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in Digital CX, digital marketing, or digital product management.
Content management experience and knowledge utilizing content management systems (i.e. AEM).
Experience in personalization and optimization / A/B testing tools (i.e. Adobe Target).
Willingness to travel.
Even better if you have one or more of the following:
Proficiency using Adobe Experience Manager (AEM) and Adobe Target.
Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate, orders, or other positive business outcome.
Knowledge of digital technologies, products and services, and the overall digital ecosystem.
Experience working in an Agile environment/JIRA or prior product experience.
Experience in creating and executing effective programs and/or content to grow sales, traffic, and/or engagement.
Sales, operations and/or marketing experience.
Strong project management skills.
Customer Experience Management.
OpinionLab, Medalia or other voice of the customer experience.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.