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J Street

Washington , D.C.

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Alexandria, Virginia

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Maryland

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Alexandria, VA / Remote

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Chicago, Illinois

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AVP MarTech - Campaign Automation & CMS
Roles & Responsibilities: 1. Operationalize MarTech stack Maintain the MarTech stack to ensure effective data driven, personalized messages can be delivered and tracked across OCBC omni-channel environment o Improve MarTech stack utilization and drive marketing performance and customer personalisation including areas such as: ??? Web analytics tools ??? Journey management and personalisation ??? Content management platforms ??? Email/SMS/Push Notification marketing tools ??? Campaign and audience management o Understand business and technology requirements and connect the dots to coordinate MarTech rollout to fulfill business objectives o Develop business cases and obtain approvals for pilot tests and production r


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