Involves providing news and information for the general public and key audiences through a clear understanding of news, skilled work with the media, programs for public outreach, and / or strategic communication of the institution's messages. Serves as acting Public Information Officer for the medical center when necessary, representing the organization as a spokesperson, serving as a communications adviser, and providing key communications assistance during a crisis/emergency.
Annual Rate Minimum $80,600.00 Midpoint $121,700.00 Maximum $162,800.00
Essential Job Functions:
The identification of essential functions below is not intended to be an exhaustive list of all duties that may be assigned to this position, nor does it restrict the duties which may be assigned to this position if such duties reasonably relate to the position.
Designs, develops and implements programs to enhance an appreciation for and understanding of UCI Health to its various internal and external constituencies. Anticipates potential areas of interest or concern and develops communications strategies and tactics to prepare UCI Health to successfully and effectively address these areas to the media and various public audiences. Maximizes opportunities in all channels and platforms, including earned & owned traditional and social media, to promote discovery, innovation and clinical excellence of UCI Health staff, faculty and services. 60%
Media Com Spec 4: Exercises high degree of news judgement in conceiving, developing, and maintaining interesting narrative lines and stories that enhance the public and other important stakeholders' understanding and appreciation of UCI Health. Determines through fact checking and other techniques, the veracity and relevance of information provided by sources for owned & earned media. Develops and maintains good working relationships with both existing and potential sources and internal / external constituencies, including the media. Cultivates positive relationships with journalists/writers to assure optimal visibility for the location and its programs, including placing or 'pitching' stories of interest to the media. 20%
Media Com Spec 4: Ensures that proactive media placements are consistent with strategic messaging goals. Provides advice and consultation as requested / required on appropriate methods for dealing with the media. May be called upon to serve as location spokesperson during emergencies or in times of crises. Maintains strict confidentiality. 20%
Total Effort 100.00%
Core Organizational Functions:
ACCOUNTABILITY: Responsible for the achievements and success of UC Irvine Health. Follows through and meets commitments; accountable for own actions and supportive of colleagues; presents self in appearance and actions in a manner that conveys professionalism and pride in area of responsibility; projects a positive presence and ensures that work related or personal frustrations are kept separate from patient care and professional activities; takes responsibility for problems and solutions; follows existing policies and procedures.
RESPECT: Foster an environment of mutual respect and trust among ourselves and with all whom we serve. Is always compassionate and empathetic for both patients and team members; makes eye contact, smiles and or greets every individual using the individual's name, if known; treats all guests and co-workers with the utmost respect, dignity, courtesy and respects their confidentiality; arrives to meetings on time; keeps personal conversations with other employees offstage, out of earshot of patients and visitors.
INTEGRITY: Tells the truth and strives to earn the trust of those around us. Takes pride in their work, being honest and accountable in their words and actions; meets or exceeds department defined service expectations; makes the right decision in the best interest of UC Irvine Health.
INNOVATION: Seeks ideas and approaches that can change the way the world discovers, teaches and heals. Approaches work creatively and continuously looks for new and flexible ways to solve problems; encourages and implements ideas to improve safety, customer service and operational performance; works to create efficient and effective systems so that time is not spent repeating and fixing problems; initiates and supports change.
SERVICE: Collaborates to effectively and compassionately serve our patients, each other and the community. Anticipates customer's needs; maintains a calm, quiet, healing environment; accepts assignments graciously and carries out duties with pride; recognizes that every individual has an area of expertise and his/her contribution is valuable; keeps patients, families, customers and team members informed about time, thanks the person for waiting, and apologizes for delays.
EXCELLENCE: Committed to achieving the highest level of excellence in patient care, discovery and education. Demonstrates pride; practices humility; embraces greatness; encourages and praises others for work well done; learns to grow developing self and others personally and professionally; is accurate and strives for excellence; creates a positive and productive work climate.
Bachelor's Degree in Public Relations, English, Journalism or related field or equivalent combination of education and experience
Minimum 3-5 years experience in journalism or corporate/non-profit communications
Strong organizational skills and self motivation and initiative to accept responsibility, work independently, prioritize workload effectively, meet deadlines and manage multiple tasks simultaneously while following through individual tasks to completion
Ability to establish and maintain effective working relationships across the Health System
Ability to maintain a work pace appropriate to the workload
Must demonstrate customer service skills appropriate to the job
Excellent written and verbal communication skills in English
Exceptional writing and editing skills (ideally for newspaper) with demonstrated success writing clear, engaging, accurate and well-structured news stories/releases for a general audience
Success proactively identifying a steady flow of newsworthy stories and placing in the press; success building the necessary relationships with experts to keep at the forefront of assigned area; steady success placing experts and pitching stories in the media
Familiarity or proficiency with social media tools, including Facebook, Twitter and You Tube
Demonstrates excellent organizational abilities, mature interpersonal relationships, as well as strong oral and written communication skills
Proficient in Word, Excel, and PowerPoint
Must possess the skill, knowledge and ability essential to the successful performance of assigned duties
Flexibility to adapt to changing priorities
Knowledge of photography and video production
Familiarity or proficiency with publishing and web production software
Experience in Academic Health setting
Working knowledge of Hospital Incident Command System / Federal Emergency Management Agency (FEMA)
Centers for Domestic Preparedness Healthcare Leadership Certification
Knowledge of HIPAA regulations as they pertain to patient information, marketing and development
Ability to deal with confidential and sensitive information with discretion & good judgment
Knowledge of University and medical center organizations, policies, procedures and forms
Physical, Mental, & Environmental Demands
To comply with the Rehabilitation Act of 1973 the essential physical, mental and environmental requirements for this job are listed below. These are requirements normally expected to perform regular job duties. Incumbent must be able to successfully perform all of the functions of the job with or without reasonable accommodation.
Sitting: 50% of time
Standing: 25% of time
Walking: 25% of time
Agility (F = Frequently, O = Occasionally, N = Never)
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.