At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
The Field Social Media Manager plays a critical role in driving awareness of Northwestern Mutual's brand in the marketplace through the strategic planning, content creation, and distribution of social media campaigns and content to our field presence of more than 6,000 individual financial advisors.
Reporting to the Senior Director, Social Marketing, this role acts as a key connection point between our Home Office marketing efforts and the day-to-day business of our financial advisors, with a focus on delivering engaging social content, thought leadership, and paid media strategies that help them to grow their business. In addition to managing the content creation and distribution calendar, this role will also assist with the creation of training materials, workshops, and coaching sessions for field advisors. The ideal candidate is a creative marketer with a passion for storytelling, content development, and teaching others how to succeed on social media.
Primary Duties & Responsibilities
Develop social campaigns and content created exclusively for use by the field, including partnering with a team of social strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts
Maintain our social posting schedule, using Hearsay, our social media advocacy tool
Proactively engage with questions and requests from the field, helping our advisors elevate their individual social media pages to new heights
Participate in the creation of training materials, how-to guides, enablement workshops, and 1-to-1 coaching sessions in order to teach our field social best practices
Stay knowledgeable and informed on the latest features, trends, and platforms being used by top brands on social media
Monitor and report on the effectiveness of our field social efforts
Bring Your Best! What this role needs:
Bachelor's degree in marketing, public relations, communications or a related field
2+ years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing)
Previous experience managing social channels for a business or agency clients
Proficiency in Hearsay or other social media advocacy tools such as Dynamic Signal, Everyone Social, etc, or the ability to pick up such tools quickly
Financial services or regulated industry experience is a plus
Knowledge, Skills, & Abilities
Excellent written communication skills, with the ability to translate complex ideas or concepts into short, snackable social media content.
Strong understanding of social media platforms, social tactics and strategies that generate leads and brand awareness. A desire to continuously innovate as social platforms and capabilities evolve.
A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward
Coach mindset, and a drive to help our field better understand how to use social media to grow their business
Strong interpersonal and collaboration skills, with a demonstrated record of partnering and influencing cross-functional teams
Ability to navigate complex compliance concerns
Company sponsored retirement plan
Performance based incentive pay
Medical, dental and vision insurance
Caregiver time off
This job is not covered by the existing Collective Bargaining Agreement.
Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.
Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With more than $217 billion in assets, $26 billion in revenues and more than $1.5 trillion worth of life insurance protection in force. Northwestern Mutual delivers financial security to more than 4.2 million clients. People are the power behind Northwestern Mutual, and diversity makes us better. We are committed to reflecting and serving the marketplace. We do so by attracting and enhancing the engagement of those who bring their unique perspectives, ideas, and beliefs. At Northwestern Mutual, people matter. And you’ll be working for a company that’s consistently voted among the “most admired” in the nation.