Instructions to Applicants: Please attach a resume and cover letter to your application.
The marketing and communications manager role is an integral part of the newly created Marketing and Communications team within the Enrollment Division at Rice University, a highly-selective research institution located in the heart of Houston, Texas. The manager will report to the Director of Enrollment Marketing and Communications. The team goals are to consistently communicate the brand and identity of Rice University and its seven undergraduate schools to prospective students, parents and school educators and to accurately and persuasively represent and market the university and its undergraduate academic programs. The team works to ensure that the enrollment division uses the most contemporary and effective approaches to reach prospective students and coordinates innovative communications initiatives through a variety of media including print, web, email, social and video.
The marketing and communications manager will lead the planning, development and implementation of communication strategies through print, web, e-mail and social media in collaboration with key stakeholders across the division and university to meet the enrollment division's objective. S/he will serve as the point person to manage communications activities in the CRM database and on all admissions social media channels. Additionally, s/he will support the development of an integrated marketing and communication plan for the Enrollment Division to enhance the perception of Rice with prospective students, parents and school educators.
This position manages and collaborates with systems team on all communications activities in a multi-matrixed CRM database to ensure timely dissemination of information to key targets, and manages social media presence for Rice Admissions using latest social media techniques focused on Gen Z. In addition, the manager supports the Director of Marketing and Communications in marketing campaign planning and development of communication strategies for the enrollment division including development of overall tone and voice for the division.
Develops and manages the communication and brand strategy for individual program(s) incorporating appropriate channels
Recommends, manages, and executes integrated marketing plans / programs and strategies to meet business objectives
Guides event planning and execution
Manages vendors on specific projects
Manages program budget, goals, and objectives in alignment with organizational goals
Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting - Assesses market opportunities and tracks market trends
Recommends marketing improvements based on findings - Writes, designs, and coordinates the production of communication and marketing materials
Performs all other duties as assigned
Education, Experience, and Licenses/Certifications Requirements
3 years of experience
Type of experience: Three years of experience working in a marketing communication setting, such as PR/advertising or corporate communications
No substitutions for education or experience allowed
Strong verbal and written communication skills including presentation skills
Good organization and creativity skills
Good analytical problem-solving skills
Bachelor's degree concentration/degree type in a marketing discipline, including marketing, journalism, public relations, advertising or corporate communications
5 years of experience working in a marketing communication setting
Strong writing, editing, and proofreading essential
Solid understanding of current trends in digital media/social media
Experience with CRM database management
Demonstrated ability to prioritize and multi-task
Demonstrated ability in basic online research and ability to compile findings into
As a leading research university with a distinctive commitment to undergraduate education, Rice University aspires to pathbreaking research, unsurpassed teaching and contributions to the betterment of our world. It seeks to fulfill this mission by cultivating a diverse community of learning and discovery that produces leaders across the spectrum of human endeavor.