The Office of Communications is seeking a Digital Analytics Associate (Communications Associate) who will analyze and synthesize data from an array of various sources to provide strategic insights and recommendations to the Strategic Communications team and other internal stakeholders within the Office of Communications and University leadership. The ideal candidate will be able to shift nimbly from regular reporting cadences (I.e., weekly/monthly/quarterly) to assisting with acute crisis communications situations on tight deadlines. The ideal candidate will be capable of creating reports with graphics and visualizations with similarly strong abilities in verbal and written communications to explain trends to non-technical audiences.
Specific Duties & Responsibilities:
Track and analyze the wide range of public external communications that impact the University across earned media and online platforms, ranging from news outlets and social networks to forums and blogs.
Provide audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics research, discussion, and strategic goal setting.
Create and distribute online conversation insights and dashboards within the Office of Communications and to designated individuals or offices within the University.
Collaborate with the department's media, editorial, creative, and digital teams in using insights to inform broader communications strategies, and to help shape the University's media approach.
Tracks issues and potential crises of importance to the University, and, in an actual crisis, provides timely information and analysis concerning online conversations to inform the University's response.
Develops new digital methods as needed to help make the internal reporting process more efficient, including use of automation technologies.
Works closely with the department's vendors of analytics software and services and stays informed of industry best-practices for performance reporting and relevant online tools.
Minimum Qualifications (Mandatory):
At least 2 years related experience in digital communications, with an emphasis on media monitoring, reporting, data analytics and visualizations required.
Additional years of experience preferred.
Ability to assess the impact of a wide range of digital and social media and offer succinct written, verbal, and/or visual analytical insights in a fast-paced environment.
Strong knowledge of MS Office, in particular Excel and PowerPoint.
A Bachelor's Degree is required.
Experience in higher education preferred but not required.
3+ years using social listening and media monitoring platforms, such as Brandwatch and Meltwater, or similar.
Strong written and verbal communications.
Digital marketing analytics experience (organic and/or paid).
Certain programming languages as applicable to this position are a strong plus.
Strong interpersonal skills.
Working knowledge of Google Data Studio.
Special Knowledge, Skills & Abilities:
Experience in website traffic analysis using Google Analytics and/or similar applications.
Demonstrated ability to analyze data and translate that analysis into specific and actionable recommendations, reports, dashboards, and other kinds of data visualizations for non-technical key stakeholders and decision-makers.
Classified Title: Communications Associate Working Title: Digital Analytics Associate Role/Level/Range: ATP/04/PD Starting Salary Range: $59,870 - $82,250 annually (commensurate with experience) Employee group: Full Time Schedule: M-F, 8:30 am - 5:00 pm Exempt Status: Exempt Location: JH at Keswick Department name: University Communications Personnel area: University Administration
The successful candidate(s) for this position will be subject to a pre-employment background check.
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