Director of Marketing Services and Public Relations
Location: Beaver Falls, Pennsylvania
Type: Full Time
Preferred Education: Masters
The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Summary of Responsibilities: Directs and manages Geneva College intuitional marketing efforts and related communications, media and public relations strategies. Orchestrates all aspects of a comprehensive graphic design and messaging presentation so that there is uniformity of voice and look for the institution. Manages advertising activity on behalf of the institution, working directly with internal departments as well as external advertising agencies and representatives, while focusing on strategy and managing branding and identity. With a focus on communication and events, manages the strategy of relationship building and engagement with a number of audiences, including faculty, staff, students, prospective students, athletic groups, alumni, donors, parents, churches, media, government officials and the general public. This position reports directly to the Vice President of Enrollment and Marketing.
A. Direct all media-related communications.
Develop and implement an ongoing strategy to promote Geneva in the media in a way that is beneficial to the institution. Manage all communications to the media, arrange and/or approve all interviews, news conferences and other media contacts.
Develop a proactive media relations program to build relationships with media representatives, research and identify news on campus, and regularly and consistently inform media of significant occurrences. As media relations officer of college, lead media relations in crisis communications planning and implementation.
Write, edit and/or approve all news releases and announcements that are sent to the media.
While supervising Sports Information Director, ensure consistency in strategy, communications content and quality in communications to sports media.
B. Develop, recommend, supervise and implement integrated marketing and communication plans.
Establish priority activities of the Department as: First and foremost, supporting the efforts of the Offices of Enrollment and Institutional Advancement; making sure to follow the priorities as established by the President and leadership of the College; lastly, providing support for the rest of the institution.
Oversees the creation and implementation of a comprehensive brand identity. Including visual guidelines, messaging hierarchies, advertising templates, identity standards, and content stylebook.
Establishing a digital first marketing strategy that prioritizes an up-to-date web presence, social media, video and digital communications. Furthermore, to ensure that our digital content is connected to the institutional mission and work of the college.
Supervise and direct the writing, graphic design and video staff as part of an overall strategy to promote Geneva College with high quality and consistent messaging and identity.
Supervise planning, creation and production of all printed material including viewbooks, brochures, flyers, postcards and Geneva Magazine.
Direct activity related to the advertising agency and its creative and media planning and purchasing work on behalf of the college.
C. Direct engagement of key constituents to build strategic relationships to benefit the institution.
Focus department resources in supporting efforts to reach and move traditional undergraduate, adult undergraduate and graduate program prospective students through the enrollment cycle from inquiry through application and finally enrollment, using available communications tools and resources.
Guide the activities of the Associate Director of Church and Parent Relations in building relationships with key influencers – both church leaders and parents – to reinforce a positive image of Geneva and to demonstrate its value to benefit the institution, particularly related to enrollment activities.
Direct the efforts of the Events Office in events marketing efforts, both on the campus and off, to reach, engage and impact key constituents of the institution.
Build relationships and keep an open communication flow with key government officials, internal audience of faculty and staff, students, appropriate specific audiences as needed, and the general public.
Provide leadership to the Marketing and Public Relations team by creating a stable and challenging work environment that enables the team to consistently succeed in its targets.
Supervise regular and student employees to include interviewing, hiring, training, planning, assigning and directing work, coaching, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems.
Must have a mindset of mentoring employees under supervision. Should be able to lead in a way that sets a good example, promotes teamwork, and encourages a positive, efficient work environment.
Perform all other duties as assigned by the Vice President of Enrollment and Marketing.
Exhibits behavior that is consistent with and supportive of Geneva’s mission, vision, and core values:
A. Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.
B. Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.
C. Core Values:
Serve with grace
Pursue Godly wisdom
Foster academic strength
Engage culture faithfully
Inspire vibrant hospitality
Honor one another
D. Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College’s Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.
Job Requirements - Administrative:
A. General: Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations in order to safely perform the essential responsibilities of the job.
B. Physical: Must be able to perform the following: talking, hearing, and seeing. Must have sufficient manual dexterity to be able to operate all office equipment including, but not limited to: computers, fax machines, copy machines, modems, and telephones.
C. Confidentiality: Individuals must recognize that management of data, including personal information, grades, budgets, programs and policies is necessary to the operation of the College. Such information must be kept private and confidential for the protection of the College and to obey Federal and/or State laws. Should there be doubt as to whether a certain matter is to be protected, it should be discussed with your supervisor before making a disclosure.
D. Mental: Must be able to reason, analyze, prioritize, conceptualize, make judgments, and solve problems.
Education/Certification: Bachelor’s degree in marketing, journalism, communications or related field.
Experience: Five years of progressive experience in marketing or public relations.
Skill/Abilities: Understanding of principles and practices of public relations, graphic standards, web practices, journalistic writing and content, and best practices in social media. Must have a basic proficiency of office software. Must be strong in relationship building and supervisory ability, as well as be able to manage multiple events at a time and prioritize tasks. Must be a persuasive communicator with strong written and oral skills, have and a great ability to work well with others. Must be able to problem solve, reason, analyze, prioritize, conceptualize, make projections and judgments, work at a fast pace of productivity, and delegate responsibilities.
Christian Commitment: Eligible candidates must be a thoughtful and articulate Christian and an active member of a Protestant evangelical Christian church. Preference will be given to candidates who support and have an articulate understanding of the Reformed faith. The individual must understand and support the College’s “Foundational Concepts of Christian Education” by expressing an evangelical Christian profession of faith and demonstrate the ability to integrate a Christian perspective in their work.
Education/Certification: Bachelor’s degree in communications, with an emphasis in public relations, and a master’s degree preferred.
Experience: Seven years of progressive experience in marketing or public relations, specifically in higher education, and specifically supervising a staff.
Skill/Abilities: Understanding the challenges of Christian higher education today, and understanding Geneva College, its organization and community.
Geneva College is a challenging Christian college that prepares students to challenge the world and succeed.
We provide an academically rigorous education comprised of distinctive and innovative courses. Geneva offers over 40 undergraduate majors and seven master’s degree programs, with the most popular including business, engineering, education, biology, communication, psychology, student ministry and human services. And our liberal arts core fosters a breadth of knowledge through the study of humanities, the social and natural sciences, biblical studies, and experiential learning. Founded by the Reformed Presbyterian Church of North America, Geneva helps students meet the challenge of becoming everything God means them to be.
Our 55-acre campus is located in Beaver Falls, Pennsylvania, about 35 miles northwest of Pittsburgh. Geneva College is a founding member of the Council for Christian Colleges and Universities (CCCU).