Columbia Basin College ("CBC" or the "College") seeks a Communications Consultant who will be responsible for aiding the Marketing & Communication Department in its role in supporting student success and positioning Columbia Basin College as the first choice for higher education. The Consultant also supports the department’s commitment to providing internal and external communications and creative services that are effective, compelling and agency-quality to the College and community. This position reports to the Marketing & Communications Director.
This position is open until filled. First consideration will be given to applicants whose complete application has been received by October 21, 2021 @ 11:59 PM Pacific Time.
Per Governor Inslee’s Proclamation 21-14.1 (Download PDF reader), state employees and employees of educational institutions must be fully vaccinated no later than October 18, 2021. If hired, your vaccine status will be verified during onboarding unless you apply and qualify for a religious or medical exemption and can be accommodated to perform the essential functions of the position. Need more information? Please contact firstname.lastname@example.org.
Collect, write, proofread and publish compelling content for the College’s external and internal online presence, including internal and external websites, social media platforms, an electronic newsletter, marketing campaigns and digital marketing tactics while adhering to branding guidelines;
Manage day-to-day engagement on CBC’s social media channels: Twitter, Facebook, YouTube, TikTok, Snapchat and Instagram;
Curate social media content aligned to CBC’s editorial calendar and promoting CBC’s vision, mission, values, strategic goals, and commitment to equity; write and edit social copy in CBC’s tone of voice, regularly working with programs to identify and amplify news and stories;
Monitor social media, listening to and responding to followers in a helpful, professional manner;
Support the College’s goal of maximizing the search engine optimization (SEO) of its web content to improve the College’s visibility in organic search results;
Support the development and tracking of integral advertising campaigns to support enrollment, retention, completion and other College initiatives;
Monitor, review and edit online graphics orders to ensure accuracy and adherence to branding standards;
Work closely with internal stakeholders to ensure consistency in messaging in regards to marketing and communications initiatives, and to ensure informational, department and program related content is accurate, up-to-date and are consistent with marketing efforts to maximize return-on-investment;
Review, edit and approve submitted web content in the College's content management system (CMS);
Coordinate English/Spanish translation services as needed;
Program and schedule electronic software systems;
Work with internal clients to determine best communication tactics to promote programs, events and initiatives;
Work with CBC Videographer to produce compelling videos that support the College and student success;
Write news releases and coordinate with media;
Select the most appropriate techniques and materials available within the project budget;
Act as a brand advocate, ensuring all products reflect the CBC brand character and meet established brand standards; and
CBC is an Equal Employment Opportunity/Affirmative Action Employer. Protected groups are encouraged to apply.
Bachelor's degree in marketing, communications, public relations, English or related field from an institutionally accredited college or university;
Three (3) or more years of experience with writing/editing or website management experience;
Three (3) or more years of experience providing excellent customer service; and
Portfolio of your work including one (1) example of effective marketing-based writing for the web and one (1) example or excerpts from a successful, original social media campaign.*
*Portfolio should be uploaded in the attachments section of the application.
Experience developing, executing and monitoring full scope marketing and advertising campaigns;
Experience using analytics and data platforms such as Google Analytics, AdWords, Facebook Ads Manager, etc., to monitor and report on website traffic, social media activity and engagement, search engine optimization, and effectiveness of marketing campaigns;
Knowledge of website maintenance and management, online platforms and content management systems; and
Columbia Basin College (CBC) serves the citizens of Benton and Franklin counties in Washington state with two-year associate degrees for transfer to a four-year university, and applied degrees for workforce employment. CBC also provides one-year certificates and basic skills for those pursuing a GED or high school diploma. CBC serves approximately 7,000-8,000 students each quarter.Columbia Basin College now offers bachelor degrees in Nursing, Project Management, Applied Management, Cyber Security, Information Technology, and Dental Hygiene. These bachelor degrees are in direct response to the needs of our community. As a result of community needs, Columbia Basin College has recently opened our new state of the art Social Sciences and World Languages Center at the Pasco campus.In July 2017, CBC will open its second, four-story Health Science Center in Richland. In addition to training CBC healthcare professionals, the Wortman Medical Science Center will also be a functional medical clinic as part of Kadlec Regional Medical Center’s family medicine residency program.CBC will open a student housing facility in September. This first phase will house 125 students.Columbia Basin Co...llege continues its rich tradition of meeting our community's needs with a dynamic faculty, state-of-the-art facilities, and a diverse student body from all walks of life.