Come join an award winning healthcare marketing team located in sunny, Charleston, SC. Do you love data and diving deep on customer insights? Is ROI part of your love language? Then please apply for our open CRM Marketing Manager position.
The CRM Marketing Manager oversees the execution and implementation of the CRM strategy to maximize and drive value of the platform’s investment and generate measurable system revenue. The CRM Marketing Manager will partner with Marketing team members, senior leadership, IPN leadership and other internal stakeholders to define their business objectives and customers’ challenges/needs/wants and deliver a CRM strategy that meets those goals. The CRM Marketing Manager will discover insights rooted in data, plan for both short-term and long-term programs, construct and test segmentation plans, develop cadence for communications, define specific executions and optimize strategies post-launch.
Education:Bachelor degree in marketing, business administration, advertising or related field or equivalent experience.
Experience:At least five years- experience in marketing with experience developing multi-channel marketing strategies to include web, mobile, email, search, social and traditional advertising for a given product line or service line. Strong project management, communication, organizational and problem-solving skills. Experience in the healthcare or insurance field preferred but not required.
Knowledge/Skills: Demonstrated abilities in developing marketing strategies for products and/or service lines. Must be able to lead and be a part of a multi-disciplinary team. Must be able to demonstrate abilities in the management of multiple projects and changing priorities. Strong negotiation skills to influence internal constituent groups.
Roper St. Francis cares for more Lowcountry families than any other healthcare provider in our area. Our mission is simple: Healing all people with compassion, faith and excellence
Throughout our entire 150 year history, people have trusted the name Roper St. Francis. Anchored by Roper Hospital, Bon Secours St. Francis Hospital and Roper St. Francis Mount Pleasant Hospital, our 671-bed health system includes more than 110 facilities and doctors' offices conveniently located throughout our region. Our fourth flagship hospital, Roper St. Francis Berkeley Hospital, is under construction and will open in summer 2019 in Berkeley County.
We are Charleston’s only private, not-for-profit hospital system with a specific focus on community outreach. The Roper St. Francis Foundation raises funds to enrich the wellness of our community.
We have more than 800 doctors on our team and are Charleston’s second largest private employer with more than 5,700 employees. Our team puts patients first, a quality that has led us to receive top national awards in patient satisfaction year after year.