To lead Digital Marketing initiatives for Latin America, including websites, Apps, Social and eCommerce delivering a competitive advantage and differentiation in line with our business and customer engagement strategies.
The Digital Marketing Director will provide expertise, vision, and leadership leading to practices and strategies designed to manage and analyze stakeholders (physicians/pharmacies/patients /customer) interactions and data throughout the Digital channel, with the goal of improving the stakeholders journey.
The Digital Director will partner with local, regional and Global Marketing and Digital, teams to implement programs and activities that build profitable, long-term customer relationships across all Digital channels.
Core Job Responsibilities:
Responsible for Leading EPD LATAM Digital Review Board (DRB). Administration of all DRB submissions from Affiliates. Local and Global approvals to ensure that local and LATAM digital assets are fully compliant and meet high quality standards.
Coordinate all functions that participates in the DRB to ensure proper inputs are capture and review for each program/initiative.
Customize Global projects and digital initiatives for Latin America.
Prepares project plans, schedules, and budgets by working with appropriate staff to understand tasks necessary to complete project.
Develop a Digital Customer Journey Mapping analyzing touch points with the organization and maximizing loyalty opportunities.
Work closely with marketing managers and LATAM Insights manager to ensure customer and stake holder insights are used to shape digital technology design and activation.
Support the marketing TAs in developing digital assets as part of the multichannel and marketing plan, in collaboration with Local digital managers.
Collaborate with the Digital Marketing and Medical teams towards achieving an optimal consumer journey by Digital developments in regard to the Local PSPs.
Define/refine segmentation and testing strategies both within and across multiple digital engagement channels
Track the Digital analytics to ensure Digital data meets functional requirements and define program tracking KPIs; mine insights from the data through dashboard creation and effectively communicate results and insights
Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities.
Develop, maintain and document policies, procedures and standards relating to Digital marketing
Promote the Digital training across the region to ensure the Digital knowledge in the region.
Tracks project execution identifies risks, and communicates status by preparing standard status reports, and by participating in departmental update meetings.
Conducts on-line and database searches and simple analysis/summary of data requests.
Resolves project issues by working with team members, project customers, and others as appropriate and identifies and propose process improvement.
Bachelor's degree minimum in Marketing, digital marketing, science, Industrial Engineering, business or equivalent
Master's degree or MBA would be an asset
Minimum Experience/Key success factors
Minimum 10 years' experience in Leading Digital Marketing initiatives, ideally in the Healthcare industry
Winning mentality, "can-do" attitude, innovative, customer focus and cross-functional team player
Result-driven, like hands-on work, pragmatic
Ability to demonstrate strategic and systematic anticipation and planning
Innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results
Strong communication and interpersonal skills
Ability to work in a fast-paced and changing environment
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.