University Communications is seeking a Director of University Marketing which is an exciting new role that will work with internal teams and external partners to lead and develop internal promotional plans and external marketing campaigns that build awareness and drive engagement in Johns Hopkins University's institutional priorities.
Reporting to the Assistant Vice President for Integrated Marketing and Brand Management, the Director is a member of the University Communications leadership team, and partners closely with other leaders and teams to build and execute multi-channel campaigns that reinforce the JHU brand and raise visibility of institutional priorities among prospective and current students, prospective and current faculty and staff, alumni, thought leaders and the general community, locally and globally.
The Director serves as a key player in understanding JHU's key audiences and developing tactical campaigns across social, owned, earned, and paid media. Responsibilities include performing marketing research, developing and implementing strategic marketing plans, creating messaging and content, writing and editing, creating presentations and collateral, and serving as point of contact for all marketing promotion.
Specific Duties & Responsibilities:
Build compelling and relevant omni-channel marketing plans and campaigns, often in partnership with divisional or departmental University Communications teams, that deliver on strategic institutional goals.
Measure and monitor effectiveness of marketing efforts and campaigns, reporting on qualitative and quantitative metrics, and using data and insights to drive strategy and tactics.
Oversee and provide strategic guidance for sponsorship, conference, and paid media placements or advertisements.
Supervise and lead the Assistant Director of Social Media and marketing team, as well as collaboratively convene and align marketing colleagues and activities across the university to leverage institutional resources and impact.
Manage external communications and marketing vendors and consultants to ensure timely and successful completion of projects.
Maintain advanced knowledge of industry trends and best practices.
Evaluate new tools, vendors and partners and provide subject matter expertise, learning anything necessary to maximize the strategic use of social, owned, paid and earned media.
Minimum Qualifications (Mandatory):
Bachelor's Degree in Marketing, Public Relations, Communications, Journalism or other related field.
Eight years of progressively responsible related experience.
Master's Degree in Marketing, Public Relations, Communications, Journalism or other related field.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Special Knowledge, Skills & Abilities:
Knowledge and proven marketing and advertising experience that supports a brand strategy in higher education setting or a complex organization;
Demonstrated ability to develop and implement research-based strategic marketing plans and campaigns with both quantitative and qualitative insights.
Proven track record of driving marketing results in a complex, decentralized organization by garnering support and buy-in from key internal and external stakeholders including senior university administration, faculty, staff and students;
Experience identifying target audiences, segmenting appropriately, and developing key messages and tactics to reach each audience.
Ability to write engagingly and persuasively with strong copywriting, editing, interpersonal, presentation skills.
Demonstrated proficiency in using word processing, content management systems, CRMs, communication analytics and social networking tools in communications or marketing programs.
Understanding of effective creative, design, and branding principles, and the use of digital and social media as means of communication.
Demonstrated leadership and significant experience in recruiting, retaining, and supervising a cohesive team of professionals. Compassionate, authentic and inspirational manager who can identify, nurture and leverage strengths and talents within the team.
Ability to lead and operate with an equity lens, and effectively collaborate with a culturally and ethnically diverse individuals.
Demonstrated ability to manage multiple and competing priorities and to take initiative in a dynamic, fast-paced environment with the pressure of deadlines.
Ability to handle and prioritize tasks while maintaining strong attention to detail.
Considerable creative and analytical strength, including awareness of best practices, tools and relevant experiences building compelling marketing efforts that drive results;
Must be a strong and innovative problem solver, creative strategist and a great tactical leader who has a humble, self-motivated working style.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Classified Title: Director University Marketing Role/Level/Range: L/04/LG Starting Salary Range: $105,375 - $144,940 annually (commensurate with experience) Employee group: Full Time Schedule: M-F, 8:30 am - 5:00 pm Exempt Status: Exempt Location: JH at Keswick Department name: University Communications Personnel area: University Administration
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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