The Stanford Byers Center for Biodesign in the School of Medicine provides medical technology innovation training to teams of doctors, engineers and business students who identify a medical need, develop an invention to fill it, and create a plan for bringing the technology forward into patient care. Our mission is to train students, fellows and faculty in the Biodesign Process: a systematic approach to needs finding and the invention and implementation of new biomedical technologies.
Biodesign is seeking a Director of Marketing and Communications, who in collaboration with senior leadership will develop long-term strategic marketing and communications goals and priorities that support the mission and values of Stanford Biodesign. The Director of Marketing and Communications will drive cross-functional collaboration across the organization and be responsible for building out a team that provides multi-channel integrated marketing support for Biodesign.
Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels (i.e., web presence, digital and print).
Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Responsibility for staff including the recruitment, management, development, and retention.
Manage program budget, goals, and objectives in alignment with organizational goals.
Guide event planning and execution as needed to support marketing objectives.
Manage vendors on specific projects.
* - Other duties may also be assigned.
MBA or similar advanced degree
Demonstrated experience in integrated marketing strategy with execution across channels
Excellent project management experience with ability to simultaneously manage numerous projects
Ability to build out a marketing and communications team to work towards common goals
Strong data analysis and market research skills to inform strategic decisions
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and 5 years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Previous experience in product, program and/or services marketing.
Experience with digital, web, print, social media marketing.
Ability to lead cross-functional teams toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Understands how to implement effective marketing programs across multiple channels.
Creative problem solver with strong critical thinking skills.
Strong written and oral communication and presentation skills.
Prior experience in planning and managing program budgets.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.