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Business Analyst (Campaign Marketing)
The Marketing automation consultant would be responsible for: ?? Responsible for business requirements, functional design, customer journeys design, configuration, testing, training and implementation of SFMC Work with business stakeholders to identify use cases to be implemented using SFMC. Execute those use cases Develop and execute conversion plan for marketing email and SMS communication from legacy system to SFMC Responsible to guide and deliver integration of SFMC with other MarTech tools like Adobe and AppsFlyer Set up campaign efficiency benchmarks, ensure right measurement and tracking is available for campaigns. Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness an


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