Associate Vice Chancellor for University Marketing - University Marketing & Communications
Washington University in St. Louis
Location: St. Louis, Missouri
Internal Number: JR62822
The Associate Vice Chancellor for University Marketing will be a key, senior leader within University Marketing & Communications, and as such will help define and build the WashU brand across a wide variety of platforms and distribution channels. Working collaboratively across the department and with schools and other units, this position will clarify and lead the execution of a comprehensive, multi-platform university brand initiative to identify, develop and execute strategies to advance WashUâ™s brand and reputation globally, nationally, regionally, and locally.
As a member of the University Marketing and Communications senior leadership team, this position will contribute to a university-level integrated marketing and communications strategy and play a key role in developing a creative, motivated and highly-functioning organization. This position will have direct oversight of a number of departmental functions â“ creative services, multimedia, social media, and strategic communications and marketing â“ and will play a strong leadership role across all aspects of the University Marketing & Communications organization. The associate vice chancellor will serve as a liaison between University Marketing & Communications and our academic and administrative partners as we work together toward our goal of bringing the WashU brand to life and introducing or strengthening the brand among new and existing audiences and stakeholders.
Primary Duties & Responsibilities
Working closely with leadership identify, manage and leverage a unifying brand identity for the university.
Leads an integrated, cross-university team to develop an effective brand platform and implement the creative expression of the brand.
Develops and implements a university-wide brand identity and marketing plan that aligns with the universityâ™s brand guidelines and strategic plan to increase awareness of the brand, enhance the global reputation of the university, and promote major long- and short-term institutional priorities aligned with the universityâ™s mission.
Guides a university-wide approach to branding consistency through all platforms, including digital, multimedia, print and social media, and branded merchandise.
Implements tracking methods and perform regular data analysis to monitor reputation, brand health and constituent opinion.
Serves as a strategic consultant for schools and other academic and administrative units to coordinate effective, brand-aligned marketing solutions.
Devises marketing strategies to promote WashU through a range of communication methods and channels, including advertising, websites, multimedia, digital, print and social media.
Fosters creativity and innovation across University Marketing & Communications.
Manages relationships with agencies hired for large university-level brand and marketing projects.
Works in close consultation with university units to coordinate and facilitate integrated brand messaging for external audiences including alumni, donors, government officials, prospective students and opinion leaders in business, higher education and other sectors.
Works with university partners to devise strategies to inspire and empower our internal stakeholders to become brand evangelists for the university.
Builds, develops and effectively lead a team of marketing and communications professionals.
Creates an environment that rewards excellence, creativity, integrity, and teamwork.
Leads and inspires the team to translate strategy into compelling creative work in multiple media, with a particular focus on brand development, creative services, multimedia, social media, and strategic communications and marketing.
Serves as a member of the University Marketing & Communications senior leadership team, planning, managing, and executing against an integrated marketing communications plan.
Ability to travel to and from on- and off-campus meetings as needed.
May need to travel occasionally for professional development or for engagements with external firms.
Advanced degree in marketing, advertising, strategic communications, or related field.
Experience in higher education is a plus.
Ability to lead and implement multi-channel marketing campaigns from strategy and creative development to execution and measurement with an emphasis on online and offline channel integration.
Innovative thinker, with a proven track record of translating strategy into action.
Knowledge of marketing data tracking methods and analytics.
Strong understanding of social media channels and trends; and best practices in multimedia storytelling and production, graphic design, creative services, and strategic communications.
Ability to recognize and stay ahead of industry trends across marketing and communications functions.
A dynamic leader who can build and energize a team.
Outstanding oral and written communication skills.
Strong interpersonal skills with the ability to build relationships across departments and functions.
Attention to detail and ability to thrive while working simultaneously on multiple projects in a deadline-driven environment.
An enthusiastic learner who appreciates the value of participating in a vibrant academic community.
Applicant Special Instructions:
All applicants must submit a cover letter and resume with their application.
Bachelorâ™s degree in marketing, advertising, strategic communications or related field and ten years of experience in marketing, advertising or other strategic communications at the senior leadership level or Masterâ™s and eight years of experience.
Base pay is commensurate with experience.The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.