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The College of Architecture, Art, and Planning is home to almost 800 students, 120 visiting and full-time faculty dedicated to the study of the art and science of the built environment, and about 60 staff members. A small and vital college in one of the nation's foremost research universities, Cornell AAP has educated many of the most influential theorists and practitioners in the country. We are committed to the belief that architecture, art, and planning are simultaneously intellectual and material practices, and that leadership in cultural production demands both expertise in a specific discipline and wide knowledge in the liberal arts.
Cornell's Ithaca campus is the physical and academic center for Cornell AAP, but given the global nature of our interests, the college has extended its reach to include permanent programs in the historic center of Rome, Italy and in what was traditionally known as lower Manhattan's financial district area in New York City. The departments offer additional extensive opportunities for international study across the globe. In Ithaca, the college spans five buildings, including Milstein Hall, historic Sibley Hall, an 8,000-square-foot digital and analog shop facility and the Fine Arts Library in Rand Hall, Tjaden Hall, and the landmarked Foundry building.
The AAP Office of Communications establishes and stewards the college brand, visual identity, and editorial strategy to increase awareness of the college's mission to build a more sustainable, just, and resilient world. Through digital-first communications and media outreach, the office amplifies the impact of AAP's research, scholarship, and creative and critical practices to key audiences including current and prospective students, faculty and staff, alumni, and external stakeholders.
What you will do:
A pivotal role within the Communications team, the digital and marketing strategist is responsible for spearheading AAP's digital strategy, and implementing initiatives to enrich the website's and other digital channels' user experience, design, and content. Working with the other AAP units, the strategist is responsible for all website management, content, and updates. Managing the relationship with our external digital agency, the digital and marketing strategist ensures the roll-out of website launches, technical updates, high-quality content, and new designs in close collaboration with the AAP designer.
Alongside these digital developments, the strategist leads marketing initiatives that feed into 360-degree marketing campaigns that promote the college's brand, initiatives, scholarship, and research across all AAP platforms, and coordinates digital and print communications. To expand AAP's visibility beyond the college's audiences, the strategist collaborates closely with Cornell's Central Communications team to amplify AAP on Cornell University channels, and partners with other colleges and units across the campus when appropriate, to amplify to new audiences.
The role reports to the Director of Communications at AAP.
Determines the digital strategy and priorities to optimize user experience, and alignment with the AAP brand
Creates and spearheads new pages and websites catering to AAP needs: briefs, approves UX, back-end and front-end, trains any other users on a regular basis
Is the main stakeholder and point of contact with the college's external digital agency to design, create templates, and code the website
Provides digital agency creative direction in collaboration with the AAP designer; briefs the agency on technical or design updates, manages the workflow, debriefs in collaboration with the AAP designer on designs submitted by the agency, approves and manages the implementation of the updates in a timely manner
Reviews metrics in google analytics of our website and newsletter performance every month; provides analysis and recommendations; present key metrics in a template alongside analysis that inform future strategy; curates, builds, and sends the monthly newsletter metrics sent to the Dean and AAP leadership
Website and email management:
Tests and pushes live website changes and projects (UX, navigation, layouts etc.)
Responsible for autonomous website maintenance such as checking broken links, and accuracy of content
Manages current accessibility and readability guidelines to ensure our website is compliant with accessibility standards
Moderate and approve content (checks links, checks typos and overall content) and push updates live in an autonomous fashion
Curates, approves, and pushes live home page updates and key evergreen pages on the website
Guides and advises departments to improve website layout, content, and UX
Curates content (articles, editorials, images, text) for bi-weekly newsletter; designs proofs for approval, and tests and distributes the newsletter to our audiences by working collaboratively with the AAD department
Marketing project management:
Manages the amplification of AAP initiatives on all AAP channels, and when relevant on Cornell University channels, Cornell colleges and units and on paid advertising channels
Creates roadmaps, create briefs, distribute tasks, ensures deadlines are met, gets approvals, and gives the go-ahead to implement marketing actions
Marketing print and digital collaterals:
Briefs to the AAP designer print collaterals such as admissions brochures, Events and Exhibitions postcard, event posters; reviews the proofs, and coordinates with the relevant units and departments for approval
Bachelor's degree and at least 3 years of experience in communications, marketing, or related field, or an equivalent combination of education and experience
Experience creating and implementing digital strategies that align with communications goals
Excellent web management experience, using Drupal or similar content management; able to create websites, new design templates, and push content live
Experience with responsive and mobile website design
Able to create, and test newsletters, experience with html
Proficient in implementing web accessibility standards
Experience troubleshooting and solving website issues in a timely way
Experience with Site Improve and Google Analytics
Excellent experience with graphics software such as InDesign, Adobe Creative Suite, and Photoshop
Experience proofing and moderating short to medium-length content on our website
Strong attention to detail
Sensitivity to design
Shows a creative mindset to find solutions to digital challenges
Demonstrated understanding of and experience working with print and web communication materials, and the ability to design multi-tiered, cross-channel communications
Excellent project management skills, with the ability to work independently and be flexible, to respond quickly and effectively to multiple assignments, to manage conflicting priorities and deadlines
Proven ability to develop excellent working relationships including communicating with faculty, students, staff, and with our external digital agency in a professional and collaborative manner
Proactive, personable, service-oriented and enthusiastic
Master's degree in a field of communications
5-7 years of relevant experience
Experience working in an academic environment
Knowledge, interest, or work experience with a field of architecture, art or planning
Experience pulling and analyzing website metrics; and providing recommendations for improvement
There are no funds for visa sponsorship or moving expenses for this position.
University Job Title:
Communication Spec III
Pay Rate Type:
Number of Openings:
Job Titles and Pay Ranges:
To learn more about Cornell's non-union staff job titles and pay ranges, see Career Navigator. The final rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.