Work with Regional Property Managers and Property Managers when they create and implement strategic marketing plans.
Assist in the development of community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral, promotional events and gifts) as necessary.
Assist in creation/or review of a detailed calendar and log of outreach efforts for each community.
Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts.
Monitor neighborhood outreach log that is maintained by each community on a weekly basis.
Provide feedback and coaching as necessary.
Work with onsite teams and vendor to ensure marketing collateral is correct and fits within the property and Pinnacle's brand standards.
Spot check and provide feedback on the advertising checklist and Craigslist postings for all communities.
Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community.
Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community's marketing needs. (Review analytics and make recommendations)
Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary.
On a limited basis, review collateral material from both internal and external graphic design and printing sources. Provide feedback to ensure all marketing communication material adheres to brand standards.
Recognize any collateral or business practices that are not in accordance with Pinnacle's brand standards or other requirements. Provide assistance in updating these items to the company standards.
Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online.
Assist with facilitation of monthly marketing calls.
Ability to troubleshoot a struggling asset and come up with an action plan to increase occupancy, resolve challenges, etc.
Attend bimonthly RVP calls with your regions.
Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks identified during these meetings or calls
Encourages a direct and positive relationship between community and company.
Continually research and make recommendations on new opportunities and marketing channels in the local market.
Performs any and all other projects and tasks as directed.
Education and/or Experience:
College degree or 3 plus years of industry experience in a marketing discipline.
Property and marketing experience preferred.
Knowledge of Yardi product suite is a plus
MS Office (Word, Excel, and PowerPoint)
Excellent written and verbal communication skills
Take initiative and work independently while contributing to the overall success of the Pinnacle marketing department and team.
Effectively organize, prioritize and time manage workload
Maintains discretion in working with sensitive and confidential information.
Positive attitude, flexibility, and ability to multi-task
Work is of high mental demand and attention focus, requiring ability to multitask and prioritize work with accuracy and clarity. Must be able to understand and relate to the concepts behind specific ideas.
Normal office work environment with little or no exposure to undesirable elements. This position also requires travel within the communities within your region.
* College degree or 3 plus years of industry experience in a marketing discipline. * Property and marketing experience preferred. * Knowledge of Yardi product suite is a plus Skills/Specialized Knowledge: * MS Office (Word, Excel, and PowerPoint) * Group facilitation * Excellent written and verbal communication skills * Take initiative and work independently while contributing to the overall success of the Pinnacle marketing department and team. * Effectively organize, prioritize and time manage workload * Maintains discretion in working with sensitive and confidential information. Other Requirements: Positive attitude, flexibility, and ability to multi-task Mental Functions: Work is of high mental demand and attention focus, requiring ability to multitask and prioritize work with accuracy and clarity. Must be able to understand and relate to the concepts behind specific ideas. Work Environment: Normal office work environment with little or no exposure to undesirable elements. This position also requires travel within the communities within your region.
Work for the Best in the Industry - make your next move here! Pinnacle ranked #1 on the National Multi-Housing Council Top 50 Largest U.S. Apartment Managers for two years in a row! We invest in great people. That's why clients trust us with their real estate investments! At Pinnacle, we consider our employees to be our most valuable asset. In fact, our number one key business objective is to attract and retain the best talent in the industry! At Pinnacle, we firmly believe our employees drive our success and competitive advantage. Pinnacle is the national leader in third-party fee management of investment real estate encompassing multi-family, commercial space, affordable housing and military housing. Pinnacle is built on four basic principles: •Quality people •Strong customer service •Solid market knowledge •Superior systems and support capabilities At Pinnacle, success is about more than having a healthy bottom line. Guided by our principles and values, we are committed to making Pinnacle an amazing and unique place to work for each member of our team.Employees receive market-competitive compensation and benefits and are supported through orientation programs, ongoing training ...resources and transfer opportunities.Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace.Pinnacle has ongoing employment opportunities at our headquarters in Dallas, our regional offices in Seattle and Maitland, our 40+ branch offices located nationwide, and numerous Pinnacle-managed communities throughout the country.