In accordance with the mission of the Department of Athletics, the position serves as Associate Athletics Director, Marketing. Chiefly responsible for game day and special event marketing operations and DePaul University student engagement within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University. The position manages the development and execution of marketing plans and gameday presentations for Women's Basketball and all Olympic sports. Further, this role will be responsible for achieving attendance and ticket revenue goals through promoting events to the student body, developing an engaging student fan experience at home competitions and supporting the annual development and implementation of an integrated marketing plan for the Athletics program.
Develop and execute creative and effective promotions and game-day fan experiences for DePaul Athletics Women's Basketball and Olympic Sports. Support attendance and ticket sales campaigns to meet defined revenue goals.
Oversee the development and execution of an annual DePaul University student marketing campaign that communicates the benefits of the student athletic fee and increases student attendance at home competitions.
Achieve student attendance goals for each sport by managing student communications, the event schedule (via DeHUB), and attendance rewards. Manage student transportation service to/from Wintrust Arena for basketball games and special events and support ridership campaigns to meet defined goals. Collaborate strategically with the Office of Student Involvement, Student Government Association, and New Student and Family Engagement on events to maximize engagement and attendance.
Serve as staff advisor for and manage the activities of the Blue Crew student spirit organization.
Encourage membership registration and participation, manage selection process and activities of the board, provide supervision of activity planning and implementation, and manage organization budget.
Responsible for tracking consumer and market insights by reviewing metrics and conducting consumer research among the various fan groups that attend collegiate athletic events to provide innovative fan experiences that exceed consumer expectations.
Knowledge of and adherence to all NCAA rules, policies, and procedures. Attend and participate in monthly NCAA rules compliance education meetings. Performs other duties as assigned.
5-10 years related experience, preferably at the NCAA Division I level.
Possess a working knowledge of NCAA and University rules and regulations as they apply to intercollegiate athletics.
DePaul’s 15 intercollegiate athletic teams compete in the NCAA Division I, BIG EAST Conference.
DePaul University began sponsoring athletics teams in the early 1900’s, with intercollegiate athletics coming to fruition in the 1920’s. Legendary coach Ray Meyer helped put DePaul on the map in the 1970’s as the men’s basketball program elevated itself to national prominence. To date, the men’s basketball program has had 22 NCAA Tournament appearances and is newly led by Head Coach Tony Stubblefield.
The women’s basketball program cut down the nets when it won the WNIT championship in 1988 and then again when it advanced to the NCAA Sweet 16 in 2006, 2011, 2014 and 2016. The program has reached the NCAA Tournament 24 times and is led by 36-year veteran Head Coach Doug Bruno.
Through a bold new vision for the future—led by new Vice President and Director of Athletics DeWayne Peevy—DePaul Athletics looks to become the premier program in the BIG EAST Conference through a focus on winning championships with integrity, building champion students through education and intentional development, and serving as a visible ambassador for DePaul University and the Chicago community.
...DePaul Athletics has a storied tradition and is uniquely positioned to support the university's mission and commitment to academic excellence, real world experience, community engagement, and systemic change. Further, the department is steadfast in its commitment to grow the university’s national exposure and enrollment through athletics.