Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
The Manager of Content Strategy will be responsible for driving sales content on verizon.com to the next level by directing sales content strategy and production process. The process includes directing the work of copywriters to write new product description pages and content articles about products. It also includes directing information architects to map out how content interlinks and knits together throughout the site. You will have a very close working relationship with the Merchandising and Search Engine Optimization (SEO) teams, and will be accountable for both sales and SEO KPIs. You will be numbers-driven, which means using keyword analysis, conversion rate, and engagement numbers supplied by the analytics teams to evaluate previous sales content and decide what future sales content should be. In addition, you will have ecommerce experience and be dedicated to a best-in-class customer experience. You will have demonstrated previous successes in ecommerce sales content, content marketing, SEO, and information architecture.
Identifying content opportunities by partnering with analytics staff to uncover insights from all types of sales content data, focusing on KPI effectiveness.
Addressing the needs of all data points, including organic search traffic, organic search page position, keyword rankings, PDP conversion rate, time-on-page, time-on-site, and depth of page penetration.
Periodically performing keyword analysis and content audits to identify gaps.
Reviewing new and existing content to determine what is relevant, consistent, redundant, or missing.
Creating strategies for acting on content opportunities.
Ensuring use of industry-established best practices for content, SEO, and information architecture.
Supervising a team of copywriters and content strategists in producing long-form content and product description pages.
Partnering with information architects and the SEO team to interlink and knit content together throughout the site.
Owning and driving the overall production process for sales content.
Engaging with social media, CRM, SEM, and SEO teams to connect on-site content to traffic-generation sources (content marketing).
What we’re looking for...
Digital marketing and how it can drive behavior fascinates you. You enjoy working with all types of people and understand that diverse perspectives often yield the best ideas. Being part of the team that grows our business excites you. You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines. You enjoy working across groups and meeting customer needs. You are excited opportunities where you can see an immediate impact form the work you do. You'll need to have:
This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Six or more years of experience in content strategy with a focus on content marketing.
Experience presenting strategies to directors and VPs.
Web production/CMS experience with a focus on ecommerce.
Even better if you have one or more of the following:
A master's degree.
Experience with SEO with a firm understanding of its objectives.
Highly developed communication skills.
Experience driving increasing results for product description pages.
Experience working with technical engineers to effectively communicate the technical challenges and fulfill the business needs.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).