As a senior member of the marketing team, the Director of Program Marketing & Operations leads a six-member product marketing team and outside agency support in developing and executing strategies to maximize ticket sales and develop audiences for Chicago Symphony Orchestra (CSO), Symphony Center Presents (SCP) and Negaunee Music Institute (NMI) concerts and events. The Director oversees Marketing operations including marketing budgets and expenses, data governance and direct response campaigns.
CSOA is an equal opportunity employer where all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin. We value diversity and inclusion and seek to build and maintain a community and culture that celebrates and values diverse backgrounds, identities, and perspectives. We consider equivalent combinations of experience and education for jobs, and all candidates who believe they possess equivalent experience and education are encouraged to apply.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Develop the overall marketing plan for each of the Chicago Symphony Orchestra Associations’ product lines (CSO, SCP, NMI and CSOtv).
Oversee implementation of the marketing plan including subscription and single ticket campaigns, along with patron acquisition and retention strategies.
Lead dynamic program marketing team to achieve revenue and engagement results.
Promote diversity, inclusivity, and empowerment with the Marketing department team members.
Work in collaboration with content marketing and digital experience, institutional marketing, and creative services teams to develop and align messaging, creative and promotional strategies.
Oversee implementation of all direct response efforts and the creation of all corresponding collateral.
Plan and implement strategic paid media and digital advertising campaigns in conjunction with external agency support.
Optimize campaign performance and return-on-investment through monitoring sales trends, testing and analysis.
In collaboration with the Director of Content Marketing & Digital Experience, oversee initiatives intended to grow and diversify CSOA audiences at Symphony Center and beyond.
Oversee data governance on behalf of marketing.
Monitor and reconcile marketing revenue and expense budgets.
Serve as Marketing department representative in all areas effecting earned revenue.
Serve as department representative at Symphony Center concerts and events.
Special projects as assigned.
Reports to Vice President for Sales & Marketing
Supervises: Marketing Managers, Coordinators and Associates
Other contacts include: mail houses, printers, advertising agencies, media sources, consultants, volunteers, staff
KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
Bachelor’s degree required.
Five or more years of experience in arts marketing.
General knowledge of music and experience in concert marketing strongly preferred.
Experience with Tessitura or similar ticketing/donor database strongly preferred.
Strong attention to detail, organizational skills and ability to work on multiple projects simultaneously.
Excellent written and verbal skills. Experience writing compelling sales copy preferred.
Founded in 1891, the Chicago Symphony Orchestra is consistently hailed as one of the greatest orchestras in the world. In collaboration with the best conductors and guest artists on the international music scene, the CSO performs well over one hundred concerts each year at its downtown home, Symphony Center, and at the Ravinia Festival on Chicago’s North Shore, where it is in residency each summer. Music lovers outside Chicago enjoy the sounds of the Chicago Symphony Orchestra through best-selling recordings and frequent sold-out tour performances in the United States and around the globe.