University Communications merges strategy with creativity to develop content and experiences that communicate CMU's We Do brand and value. As part of the integrated marketing team, the content marketing writer creates, writes and edits branded copy for a variety of audiences across print and digital channels including email, web, print, social media, texting campaigns and advertisements. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take action to visit CMU, further explore the university's web presence, request information, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community in brand building and brand advocacy. This will include assisting in brand trainings and being a brand resource for content producers across campus. This position reports to the Associate Director of Integrated Marketing and collaborates with graphic designers, communications coordinators, college marketing coordinators, and other University offices as needed. The ideal candidate will be able to delivery branded content on deadline in a fast-paced environment.
Bachelor's degree, preferably in public relations, communications, marketing, journalism, English or a related field. Three years of experience in producing written content for marketing/communication campaigns, advertisements and/or web. Excellent written communication skills and strong attention to detail. Diverse writing and editing experience with demonstrated success in marketing writing. Exceptional grammar, spelling and proofreading skills. Demonstrated knowledge of best practices related to email marketing and communications. Demonstrated ability to effectively communicate a complex process to new audiences. Ability to complete multiple simultaneous projects within a deadline. Knowledge of AP style.
"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie)."
Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.