Digital Asset Manager - Functional Lead Job Description
Deloitte Digital offers services that enable modernization and optimization of the digital asset lifecycle, from ideation to omni-channel delivery to archiving. Digital Asset Managers work closely with a variety of Deloitte teams to plan asset centralization, build and curate enterprise-level repositories, and track asset effectiveness across multiple digital channels. Key focus areas include reimagining asset management processes, planning migrations, and expanding client capabilities with automation, AI, and advanced analytics.
Work you'll do
Analyze and redesign asset management processes, from ideation and creation through to publishing and distribution.
Design asset metadata schemas to support client requirements for classification, findability, and security.
Define and build taxonomies and controlled vocabularies to support asset classification and metadata schema attributes.
Oversee asset migrations by inventorying legacy asset repositories, establishing selection criteria, and establishing an approach for de-duplication.
Serve as the liaison between creative groups and project teams to communicate and validate common scenarios such as campaign planning, rebranding, and service requests for adaptation (resizing, cropping, retouching, etc.).
Act as a DAM ambassador to drive adoption and best practices. Work closely with change management resources to plan training and knowledge transfers to content creators and stakeholders.
Stay current on evolving asset management technologies to shape recommendations for classification, workflows, rights management, analytics, and AI features.
Perform ongoing digital asset maintenance and curation activities such as bulk updates (to expand/refine metadata), collection creation, search/filtering optimization, archiving, and smart tagging training.
Find, suggest, and implement efficiencies and improvements in workflows and processes to increase automation and decrease time to market.
Define KPIs and track metrics such as reuse, adaptation, activation, and ROI to feed reporting materials to support continued investment in DAM system
Develop training materials for content creators and stakeholders and deliver various forms of education such as demos, walk-throughs, and Train the Trainer.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution Acquisition and engagement campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Minimum 6 years relevant work experience in digital asset creation, management, and publishing
4+ years of relevant technology consulting or industry experience
4+ years of experience working with commercial DAM solutions including core system design, asset migrations, integrations, and deployments
4+ years designing and building asset classification features such as metadata schemas, taxonomies, and controlled vocabularies
Experience supporting large sized teams and technology engagements, including client and consulting staff
Experience conceptualizing, designing, building, and deploying process redesigns specific to asset management lifecycles
Travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
Limited immigration sponsorship may be available
Bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred, or equivalent work experience
Strong understanding of SDLC methodologies and Agile
Experience working across one or more of the following: Adobe AEM, Adobe Assets, OpenText Media Manager, Bynder, Sitecore (Stylelabs), Aprimo, and Workfront
Experience with asset curation, with at least 2 years experience in DAM administration or in a related field
Strong knowledge of DAM, metadata, taxonomy, rights management, and content strategy for digital assets and content fragments
Solid knowledge of web publishing and content management systems best practices/standards
Solid knowledge of media Digital Rights Management (DRM)
Sound experience in data governance, standards and process development
Solid ability to work with Microsoft Office Suite, Google Analytics or other tool, HTML/CSS, JIRA or other project management tool, SEO Implementation, and Basecamp
A strong desire to learn and passion for digital marketing, research and analytics
Strong ability to navigate ambiguity and manage competing priorities.
Excellent written, oral and presentation abilities-must be able to communicate complex ideas in both technical and business-friendly language
Ability to foster collaborative relationships with other cross-functional teams
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.