Research Lead - Chief Marketing Officer (CMO) Program
Location: Phoenix, Arizona
Internal Number: 15631604
Research Lead - CMO Program - US Executive Accelerators, Deloitte Services LP
CMOs are under incredible pressure to perform as not only the creative minds, but as the growth drivers, customer champions, data experts, and change agents in their organizations. This expanded, enterprise-wide role presents marketing leaders with new opportunities and new challenges as they grapple with how to deliver as a strategic leader in their organization. We help build Deloitte's reputation in marketing services and develop relationships with senior marketing leaders so we can be their trusted partner. We conduct research to help CMOs with their toughest problems. As a Research Lead, you will use both qualitative and quantitative skills to uncover solutions. You will support and drive proprietary original research and engage with senior level executives to explore how CMOs can be more effective in their C-suite role. In addition, you'll have the opportunity to make your mark on the CMO Program by developing research on key strategic topics, exploring innovative ways to amplify content, and collaborating with both external and internal partners to launch novel content and insights.
CMO Program perspectives on relevant topics are effective when they:
Align with our strategic priorities, where we can take ownership, make an impact, and deliver service capabilities;
Provide deeply-researched, fact-based proprietary insights that establish Deloitte and its people as eminent experts within a specific topic or strategic area;
Lead to meaningful conversations with clients and prospects, build relationships, and support external marketing to establish Deloitte's brand;
Focus on data-driven storytelling;
Go beyond the "traditional" white paper to tell compelling stories;
Provide a platform for a differentiated and branded perspective that supports our overall market positioning;
Examples of work that has been done at Deloitte under the auspices of the CMO Program include:
2021 Global Marketing Trends ( link )
Course correcting the evolution of the CMO ( link )
What 575 C-level executives really think about the CMO ( link )
The focus of this search is on the identification of a research lead to focus on topics related to the role of the CMO and their marketing teams. Relevant topics may include navigating the C-suite, agile marketing, building trust with consumers and employees, bringing diversity, equity, and inclusion to the forefront of marketing, and finding new ways to measure marketing effectiveness.
The position provides opportunities to:
Develop signature perspectives on CMO Program-related topics;
Personally produce and deploy thought leadership content through the design and execution of world-class research;
Support team members and other thought leaders in Deloitte in the design and execution of their initiatives;
Develop insights to be incorporated into CMO Program client experiences;
Work closely with account teams in the business to deepen client relationships by providing valuable research-driven insights;
Deliver internal and external presentations,;
Design accessible ways for readers to understand complex topics;
Serve as a connection point to external audiences on these topics; and
Remain aware of external research being published to stay in the know on new developments and research.
Qualifications and Work Experience
At least 3 years professional experience in an applied research, design, and/or writing role
Demonstrated ability to direct and perform primary and secondary research;
Executive-level verbal and written communication skills;
Ability to tell data-driven stories;
Strong editorial skills;
Comfort with succeeding by making others successful;
Ability to interact with multiple stakeholders and forge consensus;
Strong project management skills and attention to detail;
Graduate degree (MBA or PhD) preferred; and
Location flexible, work is primarily virtual.
Travel up to 10% (while 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice).
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Please apply with a resume and two writing samples.
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