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What you’ll be doing...
The Consumer Device Marketing Team is responsible for developing and marketing products and services to help differentiate the nation’s best network. Through external and internal partnerships, we identify and launch opportunities in the marketplace to drive innovation and growth. Within this organization resides a growing suite of financial services, including the recently launched Verizon Visa® Credit Card. These products offer financing solutions and value-added benefits to Verizon customers in order to drive revenue expansion and loyalty.
Our team is seeking an innovative and experienced marketer and self-starter who can work with external partners, and cross-functionally within Verizon to support growing our footprint in the financial services space. The candidate will report to the Director of Product Marketing and Product Management, and support a range of innovation and growth delivering opportunities across a suite of leading-edge services.
Evaluate a range of new strategic marketing opportunities to drive revenue growth, churn reduction and accomplish other critical business objectives. Includes strategic sizing of the market opportunity, business case model creation, partnership identification and contract negotiation, development of go-to-market plans, and other activities.
Deploy and drive initiates into the market through internal and external partnerships. Work across Verizon functional teams to establish work-streams that translate recommended plans into deployable initiatives.
Develop acquisition marketing plans through external and internal partnerships. Includes concept development, target setting, creative and messaging development, and channel selection.
Collaborate across Verizon channel partners including paid media, digital, CRM, PR, store channel, and others to create impactful initiatives that drive incremental customer acquisition.
Manage marketing budgets and leverage program results to drive insights on how to optimize and refine marketing tactics and initiatives.
Develop holistic suite of impactful marketing programs in support of the financial services product roadmap.
What we’re looking for...
Effective strategic thinking, communication and collaboration and driving initiatives to market on time and on-budget. Experience deploying initiatives from concept and ideation, through to launch. Comfort working in undefined white-space territory and putting in place strategies, plans and selling in recommendations. Comfort with numbers and ability to draw insights from data.
You would have a proven history of developing winning marketing programs and identifying strategic business opportunities. Experience in the payment products space and knowledge of financial services industry dynamics, trends and opportunities is also highly valued.
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience working with external partners and engaging in partnership marketing, business development and category expansion activities.
Experience creating marketing plans and business cases, and selling-in opportunities to management for approval.
Even better if you have one or more of the following:
Bachelor's degree in Marketing, Finance, Economics, or work experience in these fields.
MBA or comparable Master's degree in Marketing, Finance, Business, or Economics.
Seven or more years of relevant work experience and previous role(s) in Product Marketing
Experience in the financial services space.
Comfort sourcing and analyzing data and making recommendations based on identified opportunities.
Communication, collaboration and problem-solving skills.
Partnership marketing experience.
Proficient at storytelling and ability to articulate a narrative with data in an easy-to-understand manner.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).