The Director, Marketing & Communications is responsible for The Broad Stage’s marketing strategy and activities and will provide strong leadership, creative, operational, and strategic direction to the Marketing and Patron Services teams. This individual will develop and manage thoughtfully executed marketing, communications, and sales campaigns intended to generate awareness, interest, and engagement in The Broad Stage and its programs. Reporting to the Artistic & Executive Director, the Director of Marketing and Communications will function as a key member of the leadership team. The Director of M&C supervises a Marketing and Communications Department of two people, as well as the Patron Services Manager and a Communications Specialist. The Director of M&C will foster strong, collaborative relationships with other departments within The Broad Stage, our Board of Directors, our partners at Santa Monica College, our artistic partners, and members of our local community.
Areas of Accountability
Plan, implement and manage the execution of The Broad Stage’s marketing strategy, including paid media, PR, digital marketing, and virtual programming to maximize sales, attendance, and awareness for The Broad Stage.
Manage development and execution of strategic plans that maximize ROI for all marketing activities to meet and exceed budgeted revenue goals across subscription and single ticket campaigns.
Lead and manage The Broad Stage rebranding and website redesign initiatives.
Manage the development of integrated season launch plans and marketing materials including all aspects from design to production (video, print, digital, brochures, e-mail, social media).
Manage CRM objectives via the Patron Manager system.
Provide strategic consultation with other departments to provide data.
Management and Leadership
Recruit, lead, and nurture a talented team of marketing, communications, and patron services teams in carrying out the marketing plans for The Broad Stage season, development activities, community outreach, school, and education initiatives.
Provide leadership for a seven person full time Marketing and Communications staff,as well as seasonal and part time front of house and box office staff.
Directly supervise a Patron Services Manager, Social Media Manager, Sales andAnalytics Manager, Marketing Production Assistant, Deputy Director of Marketing andCommunications and an external consulting firm.
Work symbiotically with the Director of Development to achieve organizational outcomes including contributed and earned revenue goals.
Attend Board meetings, participate in Board committee meetings and report on the progress of marketing & communications initiatives to the Board.
In collaboration with other departments, develop strategies and tools to approach potential partners, patrons, and community groups.
Further The Broad Stage’s commitment to the organization’s Equity, Diversity and Inclusion (EDI) initiatives across all marketing, communications, and management efforts.
Audience Development & Sales
Create and implement innovative strategies, promotions, and ongoing marketing programs to meet or exceed an earned revenue goal of $1.2M.
Manage the growth of The Broad Stage’s website, social media platforms, and email lists by developing engaging and relevant content, tracking and reporting KPIs across channels, and staying up to date with social media trends and best practices.
Generate annual expense/revenue budgets, determine income goals for all shows, quarterly financial forecast updates, and monitoring of expenses.
Create sales projections for all shows including pricing and scaling working closely with artistic planning, finance, and operations.
Closely monitor sales against projections to guide pricing decisions on an ongoing basis.
Establish new relationships and strategies that help The Broad Stage connect to diverse demographics.
Retain and build audiences and increase earned revenue streams for new and existing opportunities.
Manage the curation of compelling patron journeys, from first-time ticket buyers to subscribers.
Work closely with the Director of Development to create cohesive communications strategies for internal and external stakeholders.
Build brand awareness across local, regional, and national communities.
Build authentic relationships with local, regional, and national press outlets.
Manage the relationship with an external publicity agency.
Clarify and promote The Broad Stage’s updated brand and artistic vision to external constituencies across various platforms.
Develop a comprehensive style guide to establish consistent messaging of the institutional voice and brand across The Broad Stage’s platforms and departments.
Who Are We Looking For?
The Director of Marketing is a champion ambassador who excels at organizing people, community engagement, and brand management. The ideal candidate will be a creative thinker and collaborative leader with experience working in and marketing live events. The next Director of Marketing will have an awareness of interdisciplinary performing arts audiences, an analysis of Equity, Diversity and Inclusion, and have a deep understanding of marketing strategies and tactics.
Marketing and Sales Strategy
Strong Budget Management and Forecasting
Print and Digital Advertising
Live Event, Ticketing-based Marketing
Passion for the Performing Arts
Project Management and Multitasking
Attention to Detail
Verbal, Written, and Presentational Communication
Staff Leadership, Motivation and Mentorship
How much are we paying and what are the perks?
Salary Range: $90 - $105K/year. Full-time, exempt. Some weekend and eveningcommitments and travel within Southern California are required.
Benefits Package: Matching 401K plan and health insurance. PTO for holidays, vacation, personal days and sick leave. Hybrid on-site/work from home workplace.
The Broad Stage is an industry-leading performing arts producer and presenter located on Los Angeles’ westside, providing a platform for the world’s most compelling artists working in theatre, dance, and music, and multidisciplinary art forms. The organization operates on a historical average of $7 million per fiscal year. Building upon our first decade, the organization is rising to meet a rapidly evolving set of needs for artists, audiences, community, and the Santa Monica College campus intending to advance our role as an invaluable cultural resource and artistic ambassador for greater Los Angeles.