Marketing Manager, Audience Development & Experience
Curtis Institute of Music
Location: Philadelphia, Pennsylvania
Type: Full Time
Reports to: Director of Marketing
Department: Digital Strategy & Innovation
The Marketing Manager, Audience Development and Experience is responsible for executing the sales strategy and marketing tactics outlined by the Director, Marketing to attract, retain, and engage audiences for the Curtis Institute of Music’s performances. Areas of focus include implementing a robust subscriber acquisition and retention program, managing institutional complimentary ticketing, initiating a group sales program, and collaborating across the organization to grow audiences for the wide variety of programming offered at Curtis.
The Marketing Manager, Audience Development and Experience reports to the Director, Marketing and plays a critical role to support several strategic goals: to sustain growth and success of our students; to raise the profile of the school in Philadelphia and beyond; to position Curtis as an essential community resource for Philadelphia; to help diversify, expand, and strengthen the Curtis community; and to support a stable financial foundation on which to build the next 100 years of world-class education and artistry.
Measurable outcomes include increased subscribers, single ticket buyers, and attendees at free events.
Execute and manage audience retention and growth plan for all performances, including Rush and student tickets, Rewards Card Program, audience communications and experience
Develop ticketing strategies for corporate community, out-of-town visitors, convention groups, school/university groups, professional associations, social clubs, and other local groups
Revise and create new sales strategies to help achieve departmental goals
Establish a group sales initiative from marketing tactics to implement engaging, high leverage campaigns that are efficient, cost effective, and targeted to grow audiences and revenue
Lead audience experience initiatives to align with Kimmel Center resident companies, providing regular institutional trainings and updates
Communicate effectively, not only with Curtis staff, on matters such as logistics in all channels of front-of-house with members of Kimmel Center, Ticket Philadelphia, Curtis trustees and high-profile donors, and all other presenting organization staffs
Support Advancement with complimentary or discount tickets and order mechanisms for Alumni and Volunteers programs
Establish good data practices for tracking audience information and participation
Monitor metrics from audience development efforts against key performance indicators
Track and monitor relevant budget lines
Other duties as assigned
Qualifications & Skills:
Minimum of 3 years of group sales, marketing and membership, or other relevant experience
Previous experience with an entertainment, attraction, or performing arts presenter highly preferred
A passion for and working knowledge of classical music preferred
Excellent verbal and written communication skills
Proven track record in sales, with annual growth demonstrated in key areas of focus
Exceptional patron service and retention abilities
Capacity to manage up and down in a complex environment
Superior organizational skills, attention to detail, and the ability to meet simultaneous deadline
Self-motivated, results-oriented, and capable of working a fast-paced, team-oriented environment with a positive and collaborative demeanor
Familiarity with Raiser’s Edge, Luminate Online, or other Blackbaud software is a plus
Required Core Values:
The ideal candidate must exhibit:
a positive, “can-do” attitude
devotion and dedication to Curtis, its students, alumni, and parents
passion for their work, and contribution to the field and greater good
commitment and accountability for their work, and an ability to effect change
desire and willingness to collaborate, think creatively, and make data-driven decisions
respect, courtesy, and patience for colleagues, other staff, faculty, patrons, core constituents, and volunteers
an eagerness to make Curtis a more diverse and inclusive institution
Working Conditions/Physical Demands:
Routine for office environment
Flexibility to work nights and weekends for performances as required
The Curtis Institute of Music:
Our Mission: The Curtis Institute of Music educates and trains exceptionally gifted young musicians to engage a local and global community through the highest level of artistry.
For nearly a century Curtis has provided each member of its small student body with an unparalleled education alongside musical peers, distinguished by a “learn by doing” philosophy and personalized attention from a faculty that includes a high proportion of actively performing musicians. With admissions based solely on artistic promise, no student is turned away due to financial need. Curtis invests in each admitted student, ensuring no tuition is charged for their studies and they enter the profession free from educational debt.
Curtis students hone their craft through more than 200 orchestra, opera, and solo and chamber music offerings and programs that bring arts access and education to the community. This real-world training allows these extraordinary young musicians to join the front rank of performers, composers, conductors, and musical leaders, making a profound impact on music onstage and in their communities.
Curtis is unique:
Small student body: With e...nrollment figures around 150, Curtis accepts just enough students to maintain a full symphony orchestra and an opera program, plus select programs in piano, guitar, composition, conducting, and organ; Community Artist Fellows; and a string quartet in residence. The admissions process ensures that students rehearse and perform alongside musical peers.
Personalized attention from faculty: Students receive personalized attention from an extraordinary faculty of approximately 120 top-tier musical artists and highly credentialed classroom teachers. Most students have access to multiple teachers on their major instrument. There are no teaching assistants at Curtis. Class sizes are small and curricula are tailored to the needs of individual students.
Students “learn by doing”: All students are encouraged to perform frequently. Curtis students present more than 200 public performances each year to critical acclaim and enthusiastic audiences. The Curtis Opera Theatre casts all voice and opera students repeatedly each season. The Curtis Symphony Orchestra, in which all but the very youngest students of orchestral instruments participate, gives a three-concert season in top concert venues. All instrumental students participate in chamber music, and Curtis offers more than one hundred student recitals each season.
Tuition-free education: Curtis makes an investment in each student so that no tuition is charged for their studies. As a result, artistic promise is the only consideration for admission. Generous financial and grant aid likewise ensures that no student accepted to Curtis will be unable to attend because of financial need and that each student can enter the profession without educational debt. This investment in students brings the most promising young musicians to the school—regardless of their ability to pay—and ensures that they will rehearse and perform alongside musical peers of diverse races, nationalities, and origins.
Excellence drawn from all corners of the globe: The school’s high standard for entry ensures that students rehearse and perform alongside musical peers. There is no minimum or maximum age to audition, and the student body is international and multicultural. As much as fifty percent of the student body comes to Curtis from outside the United States, and 20 nations are represented by the student body in a typical year.
World-renowned visiting artists: Frequent master classes and residencies give students in all disciplines exposure to today’s leading musical artists, some of whom participate in performances alongside students. Well-known stage and music directors work with the Curtis Opera Theatre on fully-staged productions. Recent visiting artists include composer Amy Beth Kirsten, pianist Emanuel Ax, cellist Colin Carr, conductor George Manahan.
Historical significance: With esteemed graduates such as Samuel Barber (’34), George Walker (’45), and Anna Moffo (’54) the power of Curtis’s legacy far surpasses its size. The Curtis campus reflects the rich heritage of the institution and the many musicians who have been trained here. The historical integrity of the main building at 1726 Locust Street has been preserved, as have many school traditions.