The Senior Director, Digital Experience and Marketing is part of the Marketing Department within the Communications and Marketing team at Vanderbilt University. This role is responsible for innovating and leading the strategy and user experience across university-wide digital products. This includes integrating UI/UX best practices, content strategy, analytics, and product management principles to deliver on aligned KPIs. The Senior Director, Digital Experience and Marketing, is also responsible for establishing both the roadmap, as well as the framework to measure the health and performance of Vanderbilt's digital ecosystem.This position also works across the total university to design and deliver an enterprise-wide strategic vision and an excellent constituent digital experience.
Reporting directly to the Assistant Vice Chancellor for Marketing, this position has supervisory responsibility of approximately four direct reports. This role requires prior leadership experience across digital areas of expertise, strategic vision setting and delivery, as well as digital product management. This role requires the ability to report to work in-person on the Vanderbilt University campus according to the needs of the Assistant Vice Chancellor and the larger Communications and Marketing team.
The Communications and Marketing team develops and executes strategies that inform, engage, and inspire others to participate in the university's global academic and research mission. The Marketing team is specifically responsible for developing and executing strategic content and digital platforms that advance the university's priorities and promote engagement and desired actions across a variety of core audiences.
Duties and Responsibilities
Lead, manage and own the execution of digital strategic projects, many of which require cross-team collaboration where decision rights may span across multiple areas and may include a variety of constituents across the division, university, and broader community.
Manage the day-to-day operational and financial affairs of the digital team, including supervision of staff and coordination of all functions and activities.
Analyze and interpret data and information and make appropriate recommendations based on findings.
Demonstrate passion for and skill in executing change management for digital innovation.
Integrate digital functions, including UI/UX, content strategy, product execution, and analytics to deliver on aligned KPIs
Run Vanderbilt digital properties like a business. Establish a weekly and monthly tracking program to diagnose problems, identify successes, feed into executive-level reporting, and make recommendations for moving forward.
Lead the team in technical and business requirement gathering, feature prioritization and estimation, A/B testing, user testing and quality assurance.
Own and execute the digital roadmap and lead digital innovation
Define and educate key stakeholders on digital journeys
Serve as the primary point of contact for Vanderbilt digital properties and products.
Demonstrate a high level of comfort with WordPress, DAM, CMS, Google Analytics, and Adobe.
Manage distributed teams.
Think creatively and pragmatically with a willingness to consider many options, problem solve, and take directives as necessary.
Demonstrate excellence in visual storytelling, written communications skills, and a sense of what is appropriate for the Vanderbilt brand.
Adhere to confidentiality and business ethics; demonstrate outstanding judgment and discretion.
Demonstrate understanding of the university's mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies.
Communicate and collaborate effectively with a wide range of audiences--including coaches, students, leadership, staff, alumni and external vendors.
Efficiently and effectively manage multiple, complex and results-oriented projects with both quick turn-around requirements and long lead times.
Operate in a highly organized fashion with attention to detail on all projects.
Work outside regular business hours as needed in order to perform job responsibilities, including being officially on-call.
Provide overall support as needed and assigned for department priorities.
Perform other relevant duties as assigned.
A High School diploma or equivalent is required .
A Bachelor's degree from an accredited institution of higher education is required .
A graduate degree is preferred .
At least fifteen years of related work experience in digital strategy and product management, with at least five years of team management experience, is required .
Thorough working knowledge of the Google suite of digital analytics, content management systems, digital asset management systems, constituent relationship management systems (i.e., SalesForce), WordPress, as well as the full suite of Microsoft Office products is required .
Commitment to Equity, Diversity, and Inclusion
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.
Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities and protected veterans are encouraged to apply.
Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.