At Boston Children's Hospital, the quality of our care - and our inclusive hospital working environment - lies in the diversity of our people. With patients from local communities and 160 countries around the world, we're committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.
TheMarketing Managerin Ophthalmology will be responsible to:
Bring a customer-oriented approach, an aptitude and an outside-in perspective to building and measuring a marketing plan
Develop an understanding of the competitive landscape, assigned customer segments and clinical issues through research, competitive analysis, market segmentation etc. working with their direct manager and the assigned research team member
Work with the Digital and Communication teams, support production of deliverables aligned with stakeholder priorities and tactics by creating marketing briefs, plans and timelines to meet execution deadlines
Take initiative to stay on top of, understand and influence the use of innovations and best practices in marketing to improve campaign development and effectiveness
Support the annual planning and goal setting process by participating in the development of the plan, conducting the appropriate business analytics, competitive, campaign and audience analysis as well as identifying and recommending the appropriate metrics for success
Identify synergies between service lines and markets to help drive efficiencies and consistency of messaging and brand
Manage budgets, status reports and dashboards for areas of responsibility which includes estimation and timing of deliverables, and ROI
Keep abreast of relevant market trends, competitive activities, technologies, legislative issues, and end-user issues to inform and promote campaigns
Understand Enterprise, Geography, Service Line and Network partner branding and communication guidelines to ensure compliance
To qualify, you must have:
A Bachelor's degree in Marketing, Communication, Journalism, Business, Healthcare or equivalent and 4 years' experience in marketing and communication building and executing digital and multichannel lead generation and/or brand campaigns.
Healthcare, digital or high-tech marketing experience preferred
Familiarity with and a strong inclination and initiative to develop knowledge across all aspects of marketing and communications strategy, planning and execution including audience definition, competitive analysis, content development, launch announcements, digital marketing, collateral, advertising, and strategic initiatives
Thorough knowledge of digital design tools, web analytics (Google Analytics, Web Trends, etc.) and Google AdWords, and content management tools (i.e., Brandmaker)
Please note: During a public health emergency, individuals in this role may be expected to take on additional duties to respond to organization needs. Boston Children's Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.