The Virginia Society of CPAs (VSCPA), a professional state association in Richmond, Va., seeks an energetic, innovative and results-oriented marketing and business development specialist to drive and execute marketing, sales and other strategies to achieve membership and business development revenue goals. This position is an essential part of the VSCPA’s marketing and membership team that supports our mission to help our 13,000 + members thrive. Reports to our Membership & Marketing Director. We offer a hybrid work environment and will consider remote candidates outside the Richmond area.
About the Role
Develop and implement firm and group membership program to meet membership and dues revenue goals
Develop and implement business development program, including advertising, sponsorships and exhibits to deliver member value and meet sales goals
Seek and foster relationships with current and potential member employers and industry partners
Liaise with firm administrators and coordinate their events, communications and other outreach activities
Coordinates with the technology team on the firm administrator functionality of the website and other tools that will create value to firms and companies
Cultivate and maintain awareness of marketing and sales trends and opportunities
Works closely with membership & marketing director and other team members on the strategic direction of marketing and business development campaigns
Develops and tracks sales goals and marketing budgets
Collects and analyzes data to evaluate marketing and sales performance and potential performance to drive growth
Our ideal candidate will have a bachelor’s degree in marketing or related field along with 2-5 years professional experience and proven history of marketing and business development success. The candidate will also have a passion for marketing and sales, be highly self-motivated and managed and have strong communications and relationship-building skills. Does this sound like you?
You have exceptional marketing, sales and relationship building skills and are focused on getting results.
You are a compelling and clear communicator – both in writing and verbally.
You have a strong knowledge of marketing and business development strategies, including sales funnels, marketing techniques and persuasive communication. You have experience and track record of success with sales, advertising and sponsorship programs.
You are an excellent project manager, extremely organized, able to prioritize and manage multiple projects, pay close attention to details and consistently meet deadlines.
You are highly self-motivated, think quick on your feet, are a proactive problem solver and thrive in a fast-paced, team-oriented environment.
You love learning new things and can learn quickly. You’re technologically savvy and energized by using technology to meet challenges and provide solutions. Comfortable with Microsoft Office 365, database systems, project management software, broadcast email platforms and website content management systems
You enjoy monitoring trends, collecting and analyzing data to inform marketing strategies and are motivated to test/try new ideas. You aren’t afraid to fail forward.
About the VSCPA
Named a Best Place to Work in Virginia, the VSCPA is an equal opportunity employer that provides an innovative, flexible and fun work environment. We value and promote diversity and inclusion in all areas of our organization. You'll be encouraged to learn, pushed to grow and empowered to suggest new ways to enhance and deliver on our mission. We reward our team with competitive salaries and generous benefits including:
100% paid medical, dental, life and disability insurance premiums for our employees.
Generous paid leave policy including vacation, sick and holidays.
401k plan with a generous company match.
Flexible work arrangements including telecommuting opportunities.
35-hour work week.
Casual work environment.
Continuous staff learning and professional development.
In order to protect of our staff, our members and our community, the VSCPA requires all staff to be fully vaccinated and to show proof of vaccination. Medical and religious exemptions will be considered.
The Virginia Society of CPAs (VSCPA) is the leading professional association in the Commonwealth of Virginia dedicated to empowering our members and all Certified Public Accountants (CPA) to thrive. Founded in 1909, VSCPA has 13,000+ members who actively work in public accounting, private industry, government agencies or at educational institutions.
Named one of the Best Places to Work in Virginia, the VSCPA offers a rewarding, innovative, flexible and fun work environment, where you will be encouraged to learn, pushed to grow and empowered to suggest ways to enhance member value. We value diversity in all areas of our organization and have a set of core values that define our organizational culture. We strive to demonstrate these values in the way we work and the success we hope to achieve.
Like all exceptional companies, our focus is on people. People are at the center of who we are and why we exist. These are the values we live by and what staff, members, customers and others can expect when interacting with the VSCPA.