The Regional Marketing/Communications Director is responsible for overseeing the Marketing and Communications activities in the Northeast Texas region of the CHRISTUS Health System, which includes adult acute care hospitals, clinics, and outpatient centers and many other programs and facilities throughout the Tyler, Longview, and Texarkana areas.
This position is responsible for supporting marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
Under the supervision of system leadership, the Regional Director will plan, budget and implement marketing, advertising, branding/signage, communications and PR tactics to increase/maintain the value/perception of the brand and grow health care and retail services. The Regional Director will be responsible for overseeing ministry executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
The Regional Director must have strategic reasoning skills and a deep understanding of several local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Regional Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
The Regional Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and regional CHRISTUS board members and Associates. The Regional Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Regional Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently, and to speak on the ministry's behalf.
Work with system Marketing/Communications resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective Marketing/Communication plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
Work with system Marketing/Communications teams to creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program.
Directly oversee CHRISTUS regional executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate.
Adhere to and help implement CHRISTUS Health's new brand standards, which direct things like image choice, messaging and tone, and font and icon selection, to establish and maintain the CHRISTUS brand in the market and consistent with the system brand.
Provide strategic direction in the areas of communications and public relations, brand management, internal and external marketing and communications services for all components of the ministry.
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
Collaborate across departments to achieve plans and fulfill KPIs.
Ensure effective control of marketing/communications results, and ensure that achievement of objectives falls within designated budgets.
Represent regional CHRISTUS Marketing/Communications on various internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate to responsibilities.
Fulfill other duties assigned.
Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
Ability to effectively engage, manage and grow a team of direct reports.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to handle confidential information responsibly.
Familiarity with the Northeast Texas market (Tyler, Longview, and Texarkana) and local health care politics preferred but not required.
Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
Health care experience highly preferred. Experience at an advertising or public relations agency may be helpful.
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.