JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: Financials, Profitability & Budgetary Control
Achieve Market Share, bottom-line targets, top line & profitability.
Operational Budgetary controls for cost and profit management.
Risk Management in accordance with inventory/outstanding norms.
Allocation of financial resources in line with business objectives and market potential.
Evaluate investments through ROI analysis. Building Brands / Therapy
Create impactful communication and campaign to build brands and therapies in the Division
Improve Specialty Coverage and Therapy Focus
Analyze market conditions and forecast sales and market share.
Implement Innovative and Creative Business Solutions to grow market/prescription base.
Align division goals to organizational goals as measured by broad plans.
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
Undertake fieldwork to establish a strong connect with KOLs
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force. People and Performance Management
Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Foster performance driven culture in marketing team.
Liaise with training and HR on succession planning for team's upward movement Recommend appropriate rewards and recognition to retain talents
Coach, guide and develop the brand managers / group brand managers in his / her team
Collaboration with Sales team for effective and result oriented execution Corporate Governance
Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
Enduring values - facilitating communication of the same to all personnel across the country.
Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across. JOB SPECIFICATIONS: Education & Experience
Graduate in Science / Pharmacy + MBA/PGDBA in Sales and Marketing
Minimum 10-12 years in marketing, 2-3 years as Marketing Manager and with 1-2 years of sales experience at grass root level
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.