Senior Associate, Young Adult Marketing and Community Lead, Consumer Banking Group
DBS Bank Limited
Location: Singapore, Singapore
Type: Full Time
Internal Number: 12729714
Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities ??? We are looking for an enthusiastic, seasoned marketer and community lead to drive our thriving, robust communities and marketing campaigns. This includes being able to: - Strategize, ideate, generate, and manage content to engage consumers in our online communities, and create a safe space for our followers to share their experiences, ask questions and learn from their peers and others like them. - Create authentic, genuine conversations, connecting our members with one another, and ensuring a cohesive community. It is an art and science to do this, and we are looking for the right individual to push creative boundaries and redefine the role of communities to help everyone get better at money and meet the bank's strategic objectives. - Lead and manage the team, agencies, partners, stakeholders and campaigns - from ensuring timely, effective and efficient execution of initiatives, content plans and events/webinars/live shows/games/contests, to understanding, analysing data to calibrate the community strategy and communications towards achieving the abovementioned objectives. ??? The individual will also have the opportunity to develop innovative and disruptive marketing and communication campaigns, strategies and execute plans towards meeting business objectives. This includes: - Delighting existing consumers while attracting new prospects through contextual and hyper personalized marketing, new engagement and advocacy campaigns, exploring novel touchpoints and inventive ways of communications. - Analyzing data and create valuable insights to drive ATE, build segment knowledge and expertise, and identify opportunities to better connect with our audiences. - Defining and owning KPIs, identify key drivers and initiatives, and work out a data-driven marketing model to measure the success of the marketing initiatives. Requirements ??? Has an avid interest in building online communities, tribes and groups. ??? Prior experience in customer-facing roles and community engagement. ??? Experience in designing, editing and copywriting, working with related software. ??? Consumer-centric, understands human motivations and core drives, and familiar with the principles of persuasion. ??? Able to work both independently and in close collaboration with a wide array of stakeholders. ??? A fast learner and thrives in a fast-paced and collaborative environment, strong judgment and a solution-driven mindset. ??? A multi-tasker, but with clear time management and prioritization skills. Experience in agile marketing is ideal. ??? A team player and a selfless, collaborative professional who will naturally go beyond roles and titles to get great work done. ??? Deeply embedded and relentlessly curious to the digital space from gaming, mobile, social networking and everything in-between. ??? A thought-leader with a fascination for brand-building and delivering business results. ??? Be open to candid feedback about your performance and have a growth mindset. ??? A mastery of verbal and written communication as well as presentation skills, a strong sense of EQ and empathy towards others, and an editorial perspective on building a brand's social presence with an accessible tone of voice, goes without saying. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.