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ABOUT UC SANTA CRUZ UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.
This administrative position supports and promotes the scientific efforts of the UC Santa Cruz Genomics Institute, which is housed in the Baskin School of Engineering. The Institute encompasses a range of diverse projects run by a wide roster of faculty leadership, research investigators and affiliated faculty. Projects and initiatives promoted include the UCSC Genome Browser, the Haussler-Salama Lab, Braingeneers, Computational Genomics Lab and Platform, the Paleogenomics Lab, the UCSC Human Paleogenomics Lab, the Brooks Lab, The Office of Diversity, CALeDNA, Braingeneers, Pathogen Genomics, Live Cell Genomics, Human Pangenome, California Institute for Quantitative Biosciences (QB3), the Treehouse Cancer Initiative and the Genome 10K Project.
Directly and indirectly, the Institute supports the scientific efforts of investigators of the UCSC Genomics Institute, which involves approximately 110 personnel (which includes approximately 60 career staff, 10 academic non-faculty members, 30 graduate student researchers, and a handful post-doctoral scholars and undergraduate employees), participating in projects supported by funds from the federal and state governments, private gifts, and the Howard Hughes Medical Institute (HHMI). In addition, the Genomics Institute provides funding support for approximately 80 additional personnel for Genomics Institute-related projects supported by funds from the federal and state governments, private donor and foundation awards and gifts.
Under the direction of the Executive Director, the Assistant Director of Communications runs all aspects of marketing and communications for the Institute, including but not limited to public relations, social media, graphic design, and website management.
This position is part of a collegial administrative team dedicated to providing accurate, analytical, and timely communications to support and enable scientific and technical advancements.
INITIAL REVIEW DATE (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The IRD for this job is: 12-02-2021
APPOINTMENT INFORMATION Salary Information: $81,600 - $117,100/year. Salary commensurate with skills, qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: Full
Full-time, Fixed Percentage of Time: 100% Average Hours Per Week: 40 Days of the Week: Mon-Fri Shift Includes: Day
Employee Classification: Career
Job End Date: None
Work Location: UC Santa Cruz Main Campus
Union Representation: Non-Represented
Job Code Classification: 005887 (COMM SPEC 4)
JOB DUTIES 70% -
In collaboration with senior leadership in the Genomics Institute, Baskin School of Engineering, UCSC campus divisions, and University Relations' (central campus) communications & public affairs staff, initiate and expand the scope of media and promotional coverage for the Institute and related projects.
Perform and manage complex internal and external communications for the Institute, including identifying, developing, and managing the content of the Institute and related websites, responding to requests for new and revised content and assigning work to webmasters (Institute, BSOE, campus) to maintain and improve the integrity, cohesion and visual appeal of the sites.
Develop, optimize messaging surrounding the Institute's research, effectively reach our target audiences and build the Institute's presence using minimal resources; develop and deploy effective and efficient processes and strategies to identify and disseminate information related to the Institute and associated research groups and partners' events and news.
Create shareable, on-brand content designed to build the Institute specifically -- and BSOE and UCSC more generally -- as a leading voice in genomics; monitor conversations and competition, grow our audience and engagement, and establish strategies for engagement.
Write, edit, design, produce, monitor, and report on efficacy of informational materials with a focus on digital content, especially websites; social media and email marketing with a focus on maximizing reach of event announcement and news coverage. Additional duties may include preparing and updating slide decks, and supporting reports for various types of presentations, including proposals and progress reports related to gift solicitations and sponsored projects.
Regularly produce materials including but not limited to press releases, signage, leaflets, posters, flyers, videos, slide decks, annual reports, and related promotional and educational materials for general audience promotion, donor development, and recruitment.
15% - Internal Communications
Perform and manage internal communications for the Institute, including identifying, developing, and managing content essential to organizational administration and operations, for a staff and affiliate audience, responding to requests for new and revised content and managing workflow in order to maintain the organizational integrity of our Team Resources intranet, which is our online business manual.
15% - Brand Management & Project Management
Maintain stylistic consistency in conformance with campus, Engineering and Institute guidelines, synchronization of branding with university efforts. Identify collaborators within the organization and on-campus for help and feedback, source vendors, and obtain comparative quotes.
QUALIFICATIONS Required Qualifications
Bachelor's degree in related area and / or equivalent experience / training.
Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
Advanced knowledge and fluency with Google Drive and Google Apps, Microsoft Office applications. Proficiency in a range of basic digital marketing tools and techniques, including photography, screen and print design and page layout; WordPress, SEO practices; using analytics to optimize web, social media, and email marketing efforts.
Advanced knowledge of the Genomics Institute and its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education and / or health sciences.
Advanced skills to create, develop, and implement long- and short-term strategic communication plans.
Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries, which involve sensitive information requiring the exercise of judgement and discretion.
Excellent interpersonal skills with political acumen skills.
Excellent active listening skills.
Excellent verbal and written communication necessary to concisely and persuasively communicate the mission and fundraising goals of the Genomics Institute.
Excellent critical thinking skills with the ability to identify problems and find solutions.
Project management skills.
Conflict resolution skills.
Analytical skills necessary to assimilate from in-person or written sources a working understanding of campus policies and procedures and to interpret and apply them with clarity and accuracy to individual circumstances.
Thorough knowledge of location protocols and channels for communication internally and externally.
Experience producing and disseminating high-quality, high-impact content using minimal resources, including people and budget.
Special Conditions of Employment
Selected candidate will be required to pass a pre-employment criminal history background check.
The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
SAFETY STATEMENT All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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