Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare. It's our purpose that drives us; that inspires us; that challenges us. And that's why we will never give up !
At Novartis, we are reimagining medicine to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you are given opportunities to explore the power of digital and data. And where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.
The Associate Director, Digital Analytics will be primarily responsible for US Pharma digital marketing measurement, experimentation, & optimization. This role will evaluate digital media, creative assets, CRM, and our websites to identify optimization opportunities. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness & efficiency of our digital marketing investments
This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely. Relocation assistance may be available
Your responsibilities include, but not limited to: *Lead regular digital marketing decision room sessions to identify specific optimization opportunities with quantifiable ROI *Work in close collaboration with therapeutic leaders in Commercial Acceleration, the digital marketing CoE, and the individual brand teams to improve the digital analytics maturity within US Pharma *Establish comprehensive measurement frameworks for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics *Develop actionable KPI dashboards with clear alignment to business goals *Analyze and interpret digital analytics data to generate insights on brand performance and sales force effectiveness *Design A/B and other digital experimentation to quickly achieve key learning objectives *Design & conduct innovative digital health solution measurement considering all aspects of both short & long term value to both patients & HCPs *Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis *Coach and develop team members on both digital analytics & data storytelling