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Singapore Cards and Loans Marketing Head
Key Responsibilities: Drive the development of marketing and communication strategies/activities, positioning and best-in-class creative, to deliver against plan for Citi products, across customer journeys (new to bank, early month on books, activation, retention, etc.). This includes focusing on products/services, across credit cards and loans Deliver a comprehensive brand strategy. Lay the business case, tracking, and analytics supporting greater investment in the brand Define target audience segments that maximize impact, and lead campaigns Evaluate competition, the market, and program performance to size new program opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results Support


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