As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Hall Health Center currently has an outstanding opportunity for a 50-70% FTE Communications & Marketing Director. This position provides communications and marketing services for University of Washington’s student health center to increase awareness of health services, promote student wellbeing, and support effective communication with UW Student Life and other campus partners.
The Communications & Marketing Specialist position operates under the general direction of the Hall Health Executive Director and works closely with Hall Health leadership and clinical units. The individual also works closely with UW and Student Life campus partners to develop, implement and evaluate digital and print communication and marketing strategies in coordination with other UW Seattle communication and marketing units.
A strong candidate will be adept at creating compelling and visually-appealing communication and marketing materials tailored to target priority populations as well as managing social media and web presences in collaboration with wide-ranging stakeholders. They will demonstrate the ability to relate empathically, effectively and consistently with a diverse student population and a commitment to cultivate long-lasting relationships with clinic and campus partners.
About Hall Health Hall Health Center, located on the UW Seattle Campus, is an AAAHC-accredited outpatient facility that provides a broad range of health-care services. Our mission is to provide comprehensive health care for a diverse campus community to promote lifelong well-being, achievement and resilience. As part of a large, urban university, Hall Health exists within an ecosystem of student-facing units and collaborates deeply with a range of stakeholders.
UW employees impact lives on campus and offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for five consecutive years.
Hall Health embraces diversity as a core value and commits to providing a welcoming and inclusive environment for individuals of all backgrounds and identities. We respectfully engage in difficult conversations about equity, privilege and unconscious bias. We honor global, multicultural perspectives and uphold social justice values. Applicants from marginalized communities and those who have demonstrated commitment to caring for patients from underserved communities are particularly encouraged to apply.
Hall Health Center is an essential service of the University of Washington and remains open during UW closures for severe weather, natural disaster, or other emergency condition. All HHC staff members are considered essential employees and are expected to report to work as usual in such events.
UW employees enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our benefits website (https://hr.uw.edu/benefits/).
This is a 50-70%, 11-12 month position.
DUTIES AND RESPONSIBILITIES:
External communications & marketing
Promote UW campus awareness of Hall Health services
Identify and prioritize events, orientations, newsletters and other opportunities through which to disseminate information about Hall Health
Develop, implement, and track communications and marketing initiatives such as email, social media or digital campaigns
Collaborate with Hall Health leadership and clinical staff to develop and monitor strategic marketing initiatives
In coordination with clinical leaders, design, revise, implement and evaluate patient education materials, including web content, electronic medical record smart phrases, brochures, postcards and flyers
Manage Hall Health’s portion of the UW Wellness Website; prioritize and implement website changes
Coordinate with other Student Life units on other portions of the UW Wellness Website
Facilitate patient feedback mechanisms and coordinate response to concerns and complaints
Write, proofread, and edit content across different mediums
Develop and manage an editorial calendar that ensures marketing efforts are compelling and relevant to students
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities 2
Respond to media inquiries; build strong relationships with editors and reporters at UW’s student newspaper and other news outlets
Coordinate creation of high-quality photographs that feature Hall Health staff
Ensure UW brand guidelines are met in all marketing materials
Assist with staff-focused communication and marketing as needed
Participate in Operations, Clinical Council, and other committees as needed
Participate in campus communications and marketing groups and committees
Liaise with communications and marketing leads for campus partners, such as the Student Life Communications Director
As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.
Bachelor's degree in marketing, communications or a related field
2-3 years of experience in marketing and communications or equivalent experience
Experience managing Wordpress websites
Experience with social media communications and marketing
Basic knowledge of graphic design fundamentals; background in Adobe design products
Experience with various marketing and analytics tools, including email marketing software and Google Analytics
Excellent analytical skills and a knack for data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization and project management skills
Be adept at translating complex information into accessible content
Interest in health care
Demonstrated commitment to collaboration and teamwork
Strong work ethic
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Experience with emerging social media platforms, such as Discord
Background in a health care setting
Knowledge of basic HTML
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.