General Summary:The Marketing Specialist will develop and oversee compelling, well-branded and effective student recruitment communications and other marketing content in print and digital formats for the GameAbove College of Engineering and Technology (GACET).  The overall objective is to support the Universitys recruitment efforts and build the Colleges global and regional brand, enhance its academic reputation, and promote Eastern Michigan Universitys strong focus on serving diverse and international populations.Principle Duties and Responsibilities:Responsible for developing marketing strategies and plans, executing or managing the associated deliverables, and monitoring and analyzing the results of those marketing