Digital Content Strategist / Information Architect
Location: Evanston, Illinois
Internal Number: 42943
Department: MED-Office of Communications Salary/Grade: ITS/77
Northwestern University Feinberg School of Medicine Office of Communications seeks an innovative and growth-minded professional for the position of Digital Content Strategist/Information Architect. This position works closely with Director of Digital Strategy and collaborates with a dynamic team of talented web specialists to create an interactive environment that enhances and promotes Northwestern’s reputation, integrates a variety of institutional online properties seamlessly into highly effective online presence, and supports the mission of Feinberg. Position will collaborate with Communications team members to enhance content quality, site architecture and presentation across various Feinberg web sites.
This role will be instrumental in defining the business and end-user objectives; auditing, analyzing, editing and organizing existing content, as well as setting standards for search engine optimized content. The position will manage content-related work in the website design process and create deliverables including site maps, wireframes, process flows, content inventories and strategies, and product specifications. The ideal candidate will actively contribute to building a greater vision for content strategy and user experience principles.
Content analysis and organization
Translate both business and user needs, tasks and goals into content specifications. Recommend new content and content improvements.
Assess existing content to identify strengths, weaknesses, gaps and inconsistencies, as well as opportunities.
Recommend new content development and structure for individual web sites based on business and user objectives.
Lead discussions and reviews of content strategy deliverables with high-profile stakeholders.
Identify opportunities for content testing and measurement/analytics.
Content development and management
Lead content development efforts for specific Feinberg unit sites to fit target user/brand experience; optimize site experience and content production.
Write, edit and design content and design information that is structured and optimized for effective search and accessibility, is readable and matches our style guide definitions.
Lead SEO and accessibility efforts.
Educate client teams about why content strategy matters. Outline content maintenance processes and gain maintenance stakeholder buy in.
Information architecture (UX)
Contribute to developing sitemaps and wireframes to support usability and searchability of information.
Create consistent information hierarchies for site navigation on both a site-wide level and a page-by-page or screen-by-screen level, while adhering to design uniformity within and across projects.
Participate in usability testing, and become a champion for data-driven interaction design.
Contribute to the creation and implementation of usability standards and best practices. Take part in promoting user-centered design throughout the organization.
Work collaboratively with designer to plan interface functionality, with developer to confirm technical considerations, and with web specialist to implement content changes.
Contribute to building sites in Northwestern’s CMS and assist with testing completed sites to ensure quality assurance.
Take part in usability research to understand user behaviors and preferences.
Evaluate the competitive landscape and research content trends in mobile, and community web properties.
Use your findings to build informed user-interface solutions and provide content recommendations.
Performs other duties as assigned.
Bachelor’s Degree preferably with a multidisciplinary background such as English, Journalism, Library/Information science, Information Strategy and Design, Digital Marketing or a related field.
2 + years work experience in developing digital content and applying iterative, user-centered design principles.
3+ years work experience in managing content and production for high-traffic websites.
Experience with using site metrics to inform content organization decisions.
Fluency in the principles of user-centered design and usability, and ability to provide expert advice.
Excellent understanding of SEO strategy especially as it applies to content.
Familiarity with content management systems.
Demonstrable ability to conduct research, understand and organize specialized web content, and provide client recommendations based on research.
Portfolio presentation is expected, to include URLs of websites or samples of user interface that reflect candidate’s work as well as documentation that led to the site, including writing samples, site maps, navigation flows, etc.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent writing, editing, speaking, presentation and interpersonal skills.
Strong project and time management, attention to detail, and organizational skills.
Experience training users how to write for the web.
Proven creative thinking and problem-solving skills.
Excellent visual / verbal communicator with a demonstrated strong vision for organizing interactive information systems.
Ability to interact effectively in multi-disciplinary project teams.
Ability to research, understand and organize specialized web content and provide client recommendations based on research.
Strong client service experience.
Ability to work independently and as a team member in a dynamic environment and on a variety of simultaneous projects.
Proficiency in HTML.
Understanding of digital marketing and social media.
Academic experience and certification or enrichment in information architecture and/or UX testing, design and writing.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficiency in AP Style.
Familiarity with general digital best practices and accessibility guidelines.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.