Department: School of Professional Studies Salary/Grade: NEX/11
Do you enjoy digital marketing? Are you interested in growing your career in higher education? As Marketing Assistant Planner, you will support an in-house marketing and advertising team to build and manage marketing plans that promote all the great SPS program offerings for professional prospective students. You'll gain (and/or grow your) experience and expertise with digital marketing and the tools that make it all work, including: Google Ads, Google Analytics, SEO, Paid Social Media (Facebook, LinkedIn, Instagram, etc.), Display, and Remarketing. As someone who is ready to grow in a role that offers a good challenge, you are prepared to leverage your project management, attention-to-detail, creative, and analytical skills to support the marketing team in generating top awareness and lead-gen results for our top-ranked professional education programs. Your entrepreneurial and team-oriented spirit lead the way in a collaborative environment where curiosity, consistency, and some fun (why not!) are key to successfully reaching out collective goals.
The School of Professional Studies at Northwestern University is changing the face of higher education through our dedication to leverage the most innovative technology to support the needs of working professionals that are seeking to grow their careers, enhance their skills and take on new educational and professional challenges. We inherently understand the difference between online learning and remote education, offering online graduate programs since 2014. As the world continues to pivot, our programs are uniquely developed and positioned to address the changing needs and situations of working professionals. The marketing team at SPS is responsible for the development, implementation, optimization, and performance analysis of ongoing marketing campaigns for SPS programs. This role is part of a team of marketing strategists who are the strategic cross functional marketing leads across marketing, creative, advising and product development (academic) teams. As so, the role is exposed to a breadth of marketing tasks and processes to ensure we effectively and efficiently reach our goals.
Our team is located on the downtown Chicago campus of Northwestern University, next door to both Northwestern Law and Northwestern Feinberg School of Medicine. We are right off of Michigan Avenue, in an exciting and supportive hybrid in-office/WFH environment. In addition to joining a collaborative team that values personal growth and team collaboration, Northwestern University employees take advantage of excellent healthcare, education, and retirement benefits, as well as generous paid time off and great views of Lake Michigan.
Coordinates marketing processes and prioritizes, directs, and responds to matters involving administrative functions associated with marketing operations. Creates and maintains associated documents, spreadsheets, databases, special events, and alerts supervisor of critical issues. Manages all aspects of contracting, payment and invoicing for advertising contracts. Assists with creative trafficking and management for advertising campaigns. Assists with reporting on marketing metrics.
Documents & Databases:
Independently responds to and composes correspondence with marketing vendors, related to advertising buys and creative.
Creates and maintains standard spreadsheets and/or databases to support marketing programs and marketing measurement, such as web traffic reporting and list management for direct marketing.
Prepares queries, reports, statistics, tables, charts, etc. based on information compiled from various sources, including CRM database (Hobsons Radius), Google Analytics, and social media platforms, in order to measure campaign performance and effectiveness.
Assists as needed to maintain websites and/or blogs.
Assists as needed to create new web pages and/or updates standard information/data within the application’s content management program.
Creates and maintains financial records, including budget tracking and invoice database.
Verifies appropriateness and accuracy of charges and resolves discrepancies.
Updates financial transaction spreadsheets and databases.
Generates summary reports and statistics.
Assists in the management of contracting, invoicing, and billing for advertising contracts
Regularly collaborates with colleagues across marketing and creative teams to ensure effective execution of marketing plans.
Develop a strong understanding of marketing, media and operational processes to effectively facilitate marketing plan execution, including understanding online bidding systems.
Participate in cross-functional team projects as necessary.
Assists with media planning, maintenance, and optimization for select SPS programs
responsible for competitive analysis for key programs”
Researches information to resolve problems or issues related to marketing contracts.
Performs other duties as assigned, including keeping abreast of marketing industry trends and staying up-to-date on School of Professional Studies program offerings and target markets.
A high school diploma or equivalent required.
4 years of administrative support or other relevant experience required.
Minimum Competencies: (Skills, knowledge, and abilities.)
Intermediate knowledge of word processing, spreadsheet, email, and database software programs is required.
Bachelor’s degree from an accredited college or university.
One year of media planning and/or marketing agency experience or relevant internship experience
Preferred Competencies: (Skills, knowledge, and abilities)
Demonstrated aptitude to work with numbers.
Ability to communicate clearly and concisely, both orally and in writing.
Self-starter, demonstrates initiative and is a team player.
Experience with and interest in traditional and digital media.
Demonstrated success with project management skills.
Strong qualitative and quantitative research skills, good problem solver.
Ability to multi-task and strong organizational skills.
Demonstrated ability to follow-through and see tasks from start to finish.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.