Department: Alumni Relations & Development Salary/Grade: EXS/8
The associate director, digital communications manages and oversees the web marketing program for Alumni Relations and Development at Northwestern University and serves as the department’s project lead on maintenance of website content. This position will work with the director of digital communications to develop a web marketing strategy for ARD; collaborate with ARD teams to develop project execution goals, timelines, and success metrics in order to deliver a best-in-class digital experience for alumni and partners; implement the latest in best practices for web communications; partner with ARD User Services to analyze potential software purchases from a marketing perspective; and identify and analyze competitor digital communications including strategy, creative, and promotional innovations. As ARD’s website editor, this position ensures that the websites have refreshed, engaging content in coordination with ARD program teams.
Manage and Coordinate ARD’s Websites
Manage website content for all digital properties owned and used by ARD, including alumni.northwestern.edu, wewill.northwestern.edu / giving.northwestern.edu
Work with vendors on third-party sites supporting ARD initiatives, such as planned giving, mentorship, Learning for Life, and the Women’s board site
Develop and continually update documentation of process guidelines and usage policies
Serve as the subject-matter expert on ARD’s use of its websites and related technologies, including providing occasional advanced support for staff and troubleshooting of landing pages, event registrations, and/or forms
Build digital tools to assist ARD staff with communications
Advise the Northwestern Information Technology trainers on the digital training needs of ARD and University staff.
Develop Digital Marketing Strategies
Measure, track, and report the effectiveness of web communications, such as lightboxes on websites, and develop actionable best practices for improving performance
Create and follow goals within Google Analytics, such as users making a gift or submitting a form
Manage and monitor Google Analytics and regularly report on progress to internal partners toward the goal of continual growth and adoption
Develop data-gathering best practices for web-based engagement, in relation to the University’s constituent database of record
Collaborate with Marketing and Communications team and internal clients on developing strategies and creative approaches for digital communications
Work with Marketing and Communications team members to establish project timelines
Ensure project solutions meet defined goals
Build and maintain strong partnerships with stakeholders throughout the ARD and across the University, including schools and units
Manage Web-based Content Updates
Administer and manage content-admin rights for ARD staff contributors
Develop and edit content submitted by subject matter experts across ARD
Strategically assist with new forms of web-based content, especially the development of advanced events and registration forms in iModules
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree in a major such as journalism, communications, marketing, or related; OR appropriate combination of education and experience.
Several years of professional experience in digital marketing and communications, including website content management and email marketing
Intermediate or greater CSS3 skills
Minimum Competencies: (Skills, knowledge, and abilities.)
Advance knowledge of a content management system, as well as email and event management tools
Strong experience with constituent database management
Demonstrated expertise in email deliverability best practices, including mobile and responsive design
Analytic skills and ability to analyze and derive insight from data through A/B testing and email optimization
Ability to use both data and experience-based intuition to inform decisions
Demonstrated ability to work independently, as well as collaboratively with others on a team
Exceptional attention to detail
Effective project management skills in a fast-paced environment
Excellent verbal and written communication skills
Master’s degree in communications, marketing, or related field
Experience in higher education advancement or the equivalent combination of education, training and experience from which comparable skills can be acquired
Preferred Competencies: (Skills, knowledge, and abilities)
Advanced knowledge of iModules CMS, email, and events tools
Knowledge of current internet standards, including email marketing, CAN-SPAM regulations
Experience with landing page testing and optimization
Understanding of basic online marketing funnel and how channels work together including search and SEO, social, mobile, and content marketing
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.