Digital Marketing & Communications Specialist-University Advancement
Rochester Institute of Technology
Internal Number: 2693843
Digital Marketing & Communications Specialist-University Advancement 6348BR University Advancement Marketing, Annual Giving & Stewardship
Detailed Job Description Please note-this position may require some evenings and weekends as needed.
POSITION SUMMARY: for creating and executing digital marketing initiatives, digital media specific projects, and campaigns in a technology-grounded marketing environment, in support of University Advancement's efforts to meet engagement, fundraising, and stewardship goals. Serves as content creator and the administrator and super user of multiple digital platforms including but not limited to AirTable, Blackbaud's Luminate Online, Social Studio and internally created online project portals. Collaborates with other key divisional partners to administer content on University Advancement's web pages to drive constituent engagement through coordinated and integrated email and social media as needed, in a complex, multi-constituent environment.
While the Digital Marketing and Communications Manager position reports to the Senior Director of Marketing and Communications, they will work in collaboration and closely with each member of the University Advancement marketing team to provide strategic and effective digital marketing recommendations for all UADV initiatives.
Develop strategic and data-driven digital marketing plans as a component of the larger marketing and communications strategy for various divisional initiatives.
Work with marketing and communications staff and graphic designer to deliver appropriate messaging and creative assets for each email and social media marketing campaign and ensure that each email meets brand and accessibility specifications.
Coordinate and execute email marketing initiatives in collaboration with internal partners to ensure cohesion and alignment with brand and editorial standards.
Responsible for ensuring that all email marketing strategies are executed in an efficient and effective manner. Monitor total email impressions delivered routinely and adjust email distribution plans accordingly.
Monitor, track, report and analyze email performance, internal partner feedback, market trends, and interpret results to amend and execute marketing plans and corresponding tactics.
Provide leadership and editorial guidance and make recommendations on content and promotion to maximize readership and open rates of email marketing.
Develop, coordinate, and execute social media strategies (organic or paid) in support of specific campaign goals and other divisional initiatives.
Create and execute engaging content (photography, graphics, video, copy) that informs, educates, or otherwise encourages engagement with RIT and the RIT Alumni Association.
Monitor social media and actively listen to social conversation across channels; manage posts, respond to followers as needed or escalate/delegate as appropriate.
Collect and analyze data on social media engagement to apply insights and make data-driven decisions and recommendations that inform the social media strategy.
Expected to be up-to-date with the latest digital technologies and social media trends.
Serve as digital content manager of all UADV websites developing a strategy that ensures content is current and up-to-date while also building a library of relevant web content to drive engagement.
Create or coordinate all content and promotional assets (e.g., images, written articles, videos, etc.) to properly message and drive web traffic.
Collaborate with the web technology specialist on website architecture, design, and layout.
Responsible for performing updates to the web and intranet sites through a content management system and act as a backup to the web technology specialist.
Act as the managing editor of UADV's primary alumni e-newsletter Tiger's Tale and other divisional e-newsletters as needed.
Other duties as assigned.
Department/College Description At Rochester Institute of Technology, our mission is to shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, diverse and socially conscious community, we leverage the power of technology, the arts, and design for the greater good. In the Division of University Advancement at RIT, we are dedicated to advancing this mission by fostering deep and meaningful connections with alumni, parents, friends, and organizations with the goal of increasing the resources available to the university through greater volunteer engagement and increased philanthropic support. As Advancement professionals, we seek support from a variety of investors to ensure a life-transforming RIT education is accessible to the talented students who seek to join us.
RITs Division of University Advancement (UADV) is committed to diversity, equity and inclusion. We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with each other, our constituents and our broader communities. We are dedicated to developing and implementing best practices to promote even greater diversity through our employee retention and hiring, accessibility, marketing materials, constituent engagement and in pursuit of our philanthropic goals.
Required Minimum Qualifications
Digital marketing: 3-5 years of digital media marketing experience. Marketing tools and systems administration required.
Excellent project management skills to plan, execute, and assess project progress.
Experience with marketing automation tools required.
Self-motivated to meet deadlines independently; ability to handle multiple priorites.
Excellent written and oral communication skills.
Demonstrated experience with Google Tracking/UTMs, web traffic analysis, email performance metrics, and social monitoring/listening tools required.
Working knowledge of Adobe Creative Suite including PhotoShop, InDesign and Acrobat a plus.
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
Required Application Documents
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the
Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .