Director of Marketing and Digital Content Strategy
Internal Number: REQ175363
The Director of Marketing and Digital Content Strategy in Brownâ™s Office of University Communications (OUC) guides strategy and content development for a portfolio of multi-channel marketing communications campaigns and projects that sustain and build the Universityâ™s global engagement among a range of constituents. The Director is a creative and entrepreneurial communications professional who leads digital content and social media strategy for the Universityâ™s central email and social media platforms, including providing tools and guidance for social media managers in departments across the University for effectively maintaining their social media presence to achieve their goals.
Reporting to the Associate Vice President for Marketing Communications, the Director of Marketing and Digital Content Strategy oversees a team of marketing staff responsible for producing creative video, photography, social media, and digital marketing strategy and content to engage the campus community, current and prospective students and their families, stakeholders across the state and region, and the many audiences around the globe interested in the activities of Brown.
Working with their team and other teams within OUC, the Director of Marketing and Digital Content Strategy guides marketing strategies and services for a centrally-funded portfolio of University departments that advance Brownâ™s core education and research mission, while also delivering a high volume of fee-for-service marketing work to a range of academic and administrative units across Brown. The Director leads their marketing staff in collaboration with other teams within an integrated University Communications operation of more than 40 marketing and communications professionals to deliver cohesive marketing strategies and high-quality deliverables for these academic and administrative partners. The Director guides collaboration to develop and implement communications solutions that integrate content strategy and editorial development, visual identity and multi-platform visual design, multimedia, digital and social media advertising, web and digital communications strategy and front-end development.
The Director remains aligned with best practices to deliver innovative, high-impact communications to meet the evolving needs of the University and campus partners.
Required: Bachelorâ™s degree in marketing, communications, public relations or a related field.
Preferred: Advanced degree.
Minimum 7 years of experience in strategic marketing role in a fast-paced environment.
Proven experience overseeing multi-channel content production, especially multimedia and social media.
Demonstrated success managing social media platforms for higher education, business, political or other clients.
Familiarity with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content.
Professional experience planning and executing digital marketing campaigns with measurable results to advance the goals of an organization.
Demonstrated experience analyzing and reporting on digital marketing metrics, including proficiency developing dashboards and/or other mechanisms for tracking performance indicators.
Experience working in a creative environment.
Experience with online collaboration tools for project management a plus.
Background in higher education or a complex non-profit organization preferred.
Strategic thinker with a track record of successful execution and implementation of complex communication strategies and projects across digital and media platforms.
Expertise in developing effective messaging tailored to audiences, including extensive knowledge of applying strategic communications and messaging.
Superb verbal and written communication skills.
Extensive knowledge of print and digital marketing principles, including data analytics to assess key performance indicators.
Ability to manage multiple priorities in a fast-paced, high-volume environment; proficiency in managing multiple projects with competing deadlines.
Strong visual aesthetic.
Demonstrated analytical skills and business acumen.
Broad interest in and understanding of higher education issues.
Excellent management skills, including the ability to inspire staff members.
Proficiency with the full Microsoft Office Suite.
Must possess a willingness and ability to support and promote a diverse and inclusive campus community.
This position is classified as hybrid-eligible. The position requires working occasional nights and weekends for high-profile University activities and events.
All offers of employment are contingent upon successful completion of a background check.
In order to maintain 90% or greater universal vaccination rates on campus, all newly hired employees at Brown University must receive the final dose of the COVID-19 vaccine before they begin work, unless they are approved for a medical or religious exemption. For more information, please visit theHealthy Brown site.Â Â
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Job Posting Title:
Director of Marketing and Digital Content Strategy
Office of University Communications
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Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.